March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
Her photo wearing a bikini on the beach is being shared bu thousands and when the camera zooms out we understand why
What was supposed to be a day filled with fun and joy turned into a tragic incident for the grad-student at The University of Georgia, Aimee Copeland.
That day in 2012, she and her friends decided to go on a trip to a small lake, where they could zipline over the water. This sounded like a great idea which they all loved the moment they heard it.
Unfortunately, when it was Aimee’s turn to have some fun, the the cable snapped and she fell down a cliff. Sadly, she lost her leg that day.
Aimee was rushed to the hospital, and once there doctors had more horrific news. Aimme contracted a very serious flesh-eating bacteria which infected her wound. It was a matter of hours if she would survive or live.
The bacteria she had is known as Aeromonas hydrophila. This bacteria easily leads to a life-threatening condition known as necrotizing fasciitis, commonly referred to as a flesh-eating disease.
It required 11 surgeries for her life to be saved, but she lost both her hands and legs which needed to be amputated.
However, as brave as she has been, this young woman didn’t let the tragedy stay on her way of living her life to the best of her abilities.
Four years after the incident, Aimee shared a photo of herself at the beach, wearing a bikini and putting a huge smile on her face.
Many found inspiration in the photo and it was soon shared on the social media thousands of times with many saying that Aimee is a true inspiration.
She’s proud of herself and of everything she managed to overcome, and what’s most, she’s proud of her body and the way she looks after the ordeal she had gone through.
“It has taken me a long time to become comfortable with and accept my new body. We are ALL made with imperfections and there is so much beauty in our flaws. The scars and skin grafting build character! It’s not about what you have — what you do with what you have is what really counts,” she wrote in the caption.
Today, Aimee is an advocate for amputee and disability rights, and she continues to inspire others through her public speaking engagements and social media posts. What’s most, she’s pursuing a PhD in psychology at the University of West Georgia.
She is the perfect example that nothing can take our dreams away, not even a tragedy like the one she suffered.
If you want to learn more about this gorgeous young lady check out the video below.
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