Dairy Queen store got in serious trouble after posting controversial sign

In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.

Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.

In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.

It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.

For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.

The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.

“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.

The sign in Kewaskum

So, what did the sign actually say?

It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.

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According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.

“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”

Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.

”Pretty tasteless”

But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.

This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”

Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”

Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.

I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018

In response to the controversy, Dairy Queen released a statement:

“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”

New controversy

Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.

CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.

Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.

Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.

So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?

Victoria Beckham’s Last Appearance in Crutches Sparks Concern and People Are Speculating

Victoria Beckham’s recent appearance using crutches has ignited a wave of concern among fans and sparked widespread speculation about her well-being. The fashion icon was spotted navigating through a public event with the aid of crutches, raising questions about the nature of her injury or condition.Victoria Beckham appeared at the end of her runway.

© victoriabeckham / Instagram

Victoria Beckham ended her fashion show in Paris by walking down the runway with crutches. She was showing off her new clothes for the Autumn-Winter 2024 season. While walking the runway, Victoria stopped in front of David and gave him a kiss, which Vogue shared on Instagram. Even though she needed crutches, Victoria looked confident and graceful as she walked, proving that nothing can stop her from being stylish and strong.

People in the comments started speculating.

© voguemagazine / Instagram

Users flooded the comments section with questions like «What happened to Victoria?» and one commenter offered an explanation: «FYI: she suffered an accident while she was exercising at the gym.» Another commenter raised the possibility of osteoarthritis, suggesting that Victoria might have fragile bones. The flurry of conjecture highlights the curiosity and concern surrounding Victoria’s unexpected use of crutches, fueling discussions about her health and well-being among fans and followers.

David Beckham cleared the rumors on his social media.

© davidbeckham / Instagram

David Beckham went on his Instagram story to share a picture of what seemed to be his wife Victoria’s hurt foot, covered in a special boot. David wrote, «Apparently my wife’s little accident in the gym was a clean break.»

Victoria, the singer from the Spice Girls, joked, «Happy Valentine’s Day to me…» as she posted a photo of her foot with ice on it. She also said in her own Instagram story, «Fell over in the gym!» with a facepalm emoji. This funny back-and-forth on social media showed how David and Victoria have fun together and can make light of tough situations.

Paris Hilton has once again captured the spotlight, but this time, it’s not for her iconic persona or trendsetting style. Instead, social media is abuzz with reactions to her runway walk, igniting a fierce debate among fashion enthusiasts worldwide. While some are quick to mock her unconventional strut, others are applauding her confidence and unique flair.

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