In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
I Invited My New Friend to My House — The Moment She Saw My Husband, She Nearly Lunged at Him
When Rachel invites her new friend Mary over for dinner, the night takes an unexpected turn. The moment Mary sees Rachel’s husband, she flies into a rage and makes a shocking accusation. Stunned and caught between her friend and her husband, Rachel’s perfect life begins to unravel.
On paper, Dan and I are that annoyingly perfect suburban family – you know the type. I’ve got the marketing manager gig, Dan’s killing it as a software developer, and we live with our gorgeous four-year-old, Ethan, in one of those houses with the manicured lawns and the neighborhood BBQs.
But lately, I’d been feeling like something was missing, even though I couldn’t put my finger on what. So I did what any self-respecting millennial does when faced with an existential crisis: I joined a fitness class.
And that’s where I met Mary.
Mary was different. In a good way. She was our instructor, all toned muscles and infectious energy. Single mom to a sweet little girl named Cindy. From day one, we just clicked.
“Come on, Rachel!” she’d yell during burpees, grinning like a maniac. “You’ve got this! Channel that boardroom boss energy!”
I’d be lying if I said her enthusiasm wasn’t a little terrifying at first. But soon enough, I found myself looking forward to our sessions, and not just for the endorphin high.
After class one day, as I was chugging water and trying not to collapse, Mary plopped down next to me.
“So,” she said, her eyes twinkling. “Lunch tomorrow? There’s this new place downtown that does amazing salads. And before you say no, remember, we earned it!”
And just like that, we fell into a rhythm. Workouts, lunches, shopping trips where we’d try on ridiculous outfits and laugh until our sides hurt. It felt like being in college again, having a best friend to share everything with.
“God, I needed this,” I told her one day over sushi. “Don’t get me wrong, I love my family, but sometimes…”
Mary nodded, popping a California roll into her mouth. “Sometimes you need to remember you’re more than just ‘mom’ or ‘wife,’ right? I get it. Being Cindy’s mom is the best thing that ever happened to me, but it’s nice to be just Mary sometimes, too.”
I couldn’t have said it better myself.
Weeks flew by, and suddenly Mary wasn’t just my trainer or my friend, she was family. Which is why, on that fateful Tuesday, I decided it was time for her to meet my actual family.
“Dinner at our place this weekend?” I asked as we cooled down after a particularly brutal HIIT session. “You can bring Cindy. Ethan would love a playmate.”
Mary’s face lit up. “Seriously? That sounds amazing! I’ll bring dessert. I hope your hubby likes apple pie!”
I spent all of Saturday in a cleaning frenzy, much to Dan’s amusement.
“Babe, it’s just dinner with a friend,” he said, watching me scrub the kitchen counter for the third time. “Not a visit from the Queen.”
I rolled my eyes. “I want everything to be perfect.”
Dan held up his hands in surrender, but I caught the smile on his face. He was happy for me, I knew. I’d been talking about Mary non-stop for weeks.
By six o’clock, the house smelled amazing (if I do say so myself), and I was putting the finishing touches on the table when the doorbell rang.
“I’ve got it!” I called out, smoothing my dress as I headed for the door. With a deep breath and a bright smile, I swung it open.
There stood Mary, looking gorgeous in a flowy summer dress, Cindy peeking out shyly from behind her legs. In Mary’s hands were a bottle of wine and what I assumed was the promised apple pie.
“Hey, you made it!” I said, ushering them in. “Come on in, let me take that.”
And that’s when everything went straight to hell.
I heard Dan’s footsteps behind me, probably coming to say hello. But the moment Mary’s eyes landed on him, it was like someone had flipped a switch.
The warm, friendly expression I’d grown so used to vanished, replaced by something I’d never seen before: pure, unadulterated shock, quickly followed by a rage so intense it made me take a step back.
The wine bottle slipped from Mary’s fingers, shattering on the floor. The sound seemed to snap her out of her trance, and suddenly she was moving, pushing past me with a fury that left me speechless.
“YOU!?” she screamed, jabbing a finger at Dan. “I’M CALLING THE POLICE!”
I stood there, mouth hanging open, trying to make sense of what was happening. Dan looked just as confused, his face pale as he held up his hands.
“I-I’m sorry,” he stammered, “but I’ve never seen you before in my life.”
Wrong thing to say. Mary’s eyes flashed dangerously, and for a second, I thought she might actually hit him.
“DON’T LIE!” she yelled, her voice cracking.
“This man,” she gestured wildly at Dan, “is Cindy’s father! He left us when I was pregnant, just disappeared! How dare you lie!”
The words hit me like a physical blow. I felt dizzy, like the floor was tilting beneath my feet. This couldn’t be happening. This was some kind of sick joke, right?
“Mary,” I managed to choke out, “what are you talking about? There has to be some mistake.”
But Mary wasn’t listening. She was digging frantically in her purse, muttering under her breath.
Finally, she pulled out her phone, swiping through it with shaking hands before shoving it in my face.
“Look!” she demanded. “Look at this photo and tell me that isn’t him!”
I stared at the screen, my heart pounding so hard I could hear it. The photo showed a younger Mary, beaming at the camera, her arm around a man who looked… God, who looked exactly like Dan.
Same eyes, same smile, even the same little scar on his chin from a childhood bike accident.
“That’s… that can’t be…” I whispered, looking between the phone and my husband. Dan’s face had gone from confused to alarmed.
“Rachel, honey, I swear I don’t know what’s going on,” he said, reaching for me. But I flinched away, my mind reeling.
Mary let out a sound somewhere between a laugh and a sob. “Of course, he’s denying it. That’s what he does, isn’t it? Run away and pretend it never happened?”
I felt like I was drowning, desperately trying to make sense of what was happening.
How could my Dan have abandoned a pregnant woman? But then… why would Mary lie about something like this?
“We need proof,” I heard myself saying, surprised at how steady my voice sounded. “A DNA test. That’s the only way to know for sure.”
Mary nodded fiercely, while Dan just looked shell-shocked. “Fine,” he said quietly. “If that’s what it takes to prove I’m telling the truth.”
The next few days were a blur.
I moved through life on autopilot. Dan tried to talk to me, to explain, but what was there to say? Either he was telling the truth and this was all some cosmic misunderstanding, or my entire marriage was built on a lie.
When the results finally came, I insisted we all be there. Dan, Mary, and me, sitting around our kitchen table like some twisted parody of a family meeting. My hands shook as I opened the envelope.
I don’t remember the exact words. Just that feeling of the world dropping out from under me as I read the results. Positive match. 99.9% probability.
Dan was Cindy’s father.
The silence that followed was deafening. I looked up to see Dan, white as a sheet, shaking his head.
“This is impossible,” he whispered. “I don’t… I don’t understand. I’ve never seen her before, I swear!”
Mary’s laugh was bitter. “Still lying, even now? God, you really are a piece of work.”
But something in Dan’s voice made me pause. The confusion, the genuine shock… it didn’t seem like an act. Could he really not remember?
As Mary gathered her things to leave, promising we’d talk more once everyone had time to process the news, I found myself standing in my living room, feeling like a stranger in my own life.
Dan hovered nearby, clearly wanting to comfort me but unsure if he should.
“Rachel,” he said softly. “I know this is… God, I don’t even know what this is. But I love you. You and Ethan, you’re my world.”
“Please, just… tell me what you need,” he said. “Tell me how to fix this.”
But I didn’t have an answer. What would you do if you found out the man you love had been hiding a secret this big? Could you ever trust him again? Or would you walk away from everything you’ve built?
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