McDonald’s, one of the largest fast-food restaurants in the globe, celebrated women and reminded them that they are all great in their own special ways by inverting its famous arches.
The company made the decision to flip Mickey’s arches on March 8, 2018, International Women’s Day, a “global day celebrating the social, economic, cultural, and political achievements of women.”
Many were so shocked by the transformation and thought they had visited a foreign planet that they conjectured it had anything to do with the company’s ongoing conflict with Wendy’s.
But they were completely wrong. Instead, the emblem has been flipped as part of a “celebration of women everywhere,” according to a spokeswoman.McDonald’s decided to update the signage of their Lynwood, California location while keeping their social media logos the same.
The “W”-shaped symbol was worn by employees on shirts and caps at the same time, and 100 restaurants countrywide provided special packaging with the logo.”For the first time in our brand’s history, we flipped our iconic arches for International Women’s Day to celebrate the amazing accomplishments of women everywhere, especially in our restaurants.” Wendy Lewis, Chief Diversity Officer at McDonald’s, stated.
A brand spokesperson, Lauren Altman, claims that the new design was created to honor women everywhere. “We have a long history of empowering women to advance and prosper in the workplace.”
We are pleased to announce that six out of ten restaurant managers in the US are now women. We’re proud of our variety,” she continued. The corporation will update its logo on all social media channels, and 100 websites will receive new “packaging, crew shirts, hats, and bag stuffers.”
McDonald’s isn’t the only company that supports gender equality and rewards women.In the past, Johnnie Walker released a “Jane Walker” bottle in honor of women, with $1 from the sale of each bottle going to organizations that promote women’s rights.”In society, gender conversations are still very important.”
And we believe that this is the perfect time to launch our Jane Walker logo and support progressive groups that share our values,” vice president Stephanie Jacoby of Johnnie Walker said.
“We are proud to honor the numerous accomplishments of women as well as everyone’s progress toward gender equality.”
One of the companies supporting the initiative was Brawny, which replaced the Brawny Man with a woman and donated $100,000 to Girls, Inc.
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Braless TV News Anchors Ignite Intense Public Debate
In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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