Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Fantastic Appliance with a Stellar Reputation
Past Events
Imagine traveling back in time to the 1950s and 1960s, when rock ‘n’ roll and poodle skirts were popular. It was also a time of clever inventions, such as the old-fashioned electric knife sharpener, which revolutionized our daily cooking procedures. Before the invention of this clever device, sharpening knives required upper-body exercise and involved the use of whetstones or manual sharpeners. But an ordinarily laborious operation was quickly made more convenient and efficient by the electric knife sharpening.
During the post-war boom, when household appliances were all the rage for making life easier, the first models started to light in kitchens. Leading the way were companies like Presto and Chef’s Choice, which produced dependable sharpeners that soon became a fixture in American homes.
Application
Whether you are a novice chef or a seasoned pro, using a vintage electric knife sharpener is simple. Imagine yourself in your kitchen, ready to sharpen those blades to the level of a ninja’s sword after plugging in the sharpener. Here is a brief how-to:
1. Set up: Ensure that the sharpener is spotless and resting on a sturdy base. Turn it on by plugging it in.
2. Sharpening: Align the knife blade with the internal guides as you insert it into the slot. Pull the knife through gradually, applying consistent pressure and speed from heel to tip. The edge will be sharpened and ground by the abrasive wheels inside.
3.Repeating: Do this a few times with duller blades. For varying phases of sharpening, from coarse grinding to delicate honing, many sharpeners have numerous slots.
4. Finishing: Test the blade’s sharpness by slicing through paper or on a cutting surface after wiping off any metal shavings. And voilà! You have a brand-new knife.
History
What, therefore, makes the retro electric knife sharpener a cherished kitchen tool? It all comes down to safety and efficiency. The technique of maintaining knives has been democratized by these devices, making it available to everybody. No more battling with whetstones or making many journeys to the professional sharpener. Not to mention, a sharp knife lowers the possibility of mishaps in the kitchen, making it a safe tool.
These historical pioneers are responsible for the creation of the contemporary models, which are equipped with sophisticated diamond abrasives and precise angle guides. But antique electric knife sharpeners continue to have a unique place in the hearts of people who enjoy a little nostalgia. Not only do they function flawlessly, but they also harken back to a time when inventive solutions for the typical home cook were commonplace.
The old-fashioned electric knife sharpener was, to put it briefly, revolutionary. Its use continues to influence contemporary culinary practices, and its history records an era of remarkable invention. These sharpeners made knife upkeep simple and effective, which made cooking safer and more fun on a daily basis.
So, check it out if you ever come upon one of these antique treasures. Your cooking and your utensils will appreciate it, I promise!
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