Big and Beautiful: Plus Size Becomes the New Average for American Women

Social Media’s Role in Redefining Beauty Standards

Social media has revolutionized nearly every aspect of modern life, and its influence on beauty standards is no exception.

For decades, beauty ideals for women have been narrowly defined. From Marilyn Monroe’s curvaceous figure in the 1950s to the ultra-thin frames of 1990s supermodels, society’s idea of the “perfect” body has shifted over time. However, a consistent theme has been the pressure on women to conform to a singular standard, often dictated by pop culture and advertising.

In contrast, social media has significantly expanded the definition of beauty. Platforms like Instagram, TikTok, and YouTube now feature creators of all sizes, shapes, and ethnicities. This inclusivity is reshaping how people view their bodies, offering representation that goes far beyond the size 0 models traditionally seen in mainstream media.

Plus Size Becomes the New Norm

As American women increasingly embrace body positivity and size inclusivity, research shows that the average body size is also changing.

A study published in the International Journal of Fashion Design, Technology and Education highlights a shift in what is considered “average.” While it was once commonly stated that the average size for American women was 14, the study reveals that the average woman now wears between a misses size 16 and 18, which corresponds to a women’s plus size 20W. Additionally, the average waist size has increased from 34.9 inches to 37.5 inches over the past two decades.

“We hope this information reaches both the industry and consumers,” said Susan Dunn, one of the study’s lead researchers, in an interview with Today. “Understanding these figures can have a profound impact on women’s self-esteem. The apparel industry needs to recognize that these women are here to stay and deserve inclusive clothing options.”

Why Are American Women Getting Larger?

The average size of American women has increased over the past several decades. According to the CDC, the average weight of an American woman is now approximately 170.6 pounds, compared to 140 pounds in the 1960s. Multiple factors contribute to this trend:

  • Lifestyle Changes: Sedentary jobs, higher calorie consumption, and an increased reliance on processed foods play significant roles.
  • Cultural Shifts: Greater acceptance and celebration of diverse body types have reduced societal pressure to adhere to extreme dieting.
  • Genetics and Environment: Genetic predispositions and environmental factors, such as stress and access to healthy foods, also influence body size.

Beyond Appearance: A Health Perspective

While larger body sizes are increasingly celebrated, the medical implications cannot be ignored. Obesity rates have doubled since 1990, according to the World Health Organization. Social media, while fostering inclusivity, has also been criticized for promoting unhealthy lifestyles and sedentary habits that contribute to weight gain.

The Mayo Clinic emphasizes that “obesity isn’t just a cosmetic issue.” It is a medical condition that increases the risk of numerous health complications, including heart disease, diabetes, high blood pressure, high cholesterol, liver disease, sleep apnea, and certain types of cancer.

A New Era of Beauty

True beauty lies in celebrating individuality rather than conforming to a rigid standard. Social media has been instrumental in spreading this message and has the potential to reshape beauty norms in a positive way when used thoughtfully.

What’s your take on social media’s impact on beauty standards? Share your thoughts and pass this article along to gather more perspectives!

Donna Mills became a mom at 54 & found new love at 60 – At 82 she’s still an iconic blonde & looks radiant

Actress Donna Mills is one of those women who are gifted with exceptional beauty. No matter how many years pass by, they still look as gorgeous as ever.Her looks, along with her talent, helped Mills become a household name. From the moment she landed a role on the CBS daytime soap opera The Secret Storm in 1966, it was obvious she was meant for great things. As all eyes were on her, her career skyrocketed with the iconic role of scheming, manipulative vixen Abby Cunningham on the long-running primetime soap opera Knots Landing and a major recurring guest-starring role in the popular soap opera General Hospital.

Wikipedia Commons / Alan Light
At the same time as her career blossomed, Mills was also trying to find love. Eventually, she started a relationship with guitarist Richard Holland, the ex-husband of singer Chaka Khan with whom he had a son, Damian. Many believed that Mills and Holland made a somewhat odd couple as their personalities were very different. She perceived herself as an active and motivated go-getter, while Holland rarely found motivation to do things. Those close to him always described him as laid back.The public even believed that he was with her for her money and the comfort she provided for him. Shortly after they started a relationship, Holland settled with Mills in her $1.5 million mansion where she prepared a room for his son who visited them and sometimes stayed with them over the weekends.
Jim Ellwanger / Flickr
The two stayed together and she always considered their relationship “turbulent.” During the 20 years they were going on and off, they never started a family or had a child on their own.Mills was way too busy building her career and never felt like something was missing in her life, until she reached 54 and decided she wanted to become a mother. Many criticized her decision, saying it was late for her to embark on such a journey as parenthood, but Mills was determined to have a child. In 1994, at the height of her acting career, Mills adopted daughter Chloe, who was just four days old.The role of a mother was so fitting to Mills that she made a shocking decision to put her career on hold and focus on raising her baby girl.Even today, 28 years after Chloe entered her life, their mother-daughter bond is as strong as ever.Chloe is a celebrity in her own right. She is an influencer and a model, as well as a member of the popular California-based arts, politics and media club Soho House. She’s dating musician Bailey Joshua.Just like her daughter, Mills found love herself. Although her relationship with Holland was an unstable one, the Knots Landing star never lost hope of falling in love again. For the last 20 years, she’s been together with another Hollywood star, actor and producer Larry Gilman, whom she describes as her soul mate.He is best known for his roles in the television series Texas Rangers between 1980 to 1981, the feature film Secrets, and the popular CBS war comedy-drama television series, M*A*S*H.In 2015, he surprised her with a vineyard.
Recently, Mills posed alongside two other stars of her kind, Linda Gray and Joan Collins. The three 80s lead women appeared radiant and glowing, leaving their fans in awe.It’s safe to say that the three actresses defy age.The trio had come together for a magazine shoot, as was evident from Mills’ caption, which read:“What a delight working with these lovely ladies. Thank you Hello Magazine @hellomag for a terrific story in your latest issue.”Mills was dressed in a sparkling pink outfit, while Collins stunned in a gorgeous black dress and Gray opted for a shimmery gray and silver attire.As expected, the post attracted the attention of many who dubbed the three ladies “icons,” “soap queens,” and “legends.”

“Dallas, Dynasty & Knots Landing in one frame. These Iconic ladies made those shows!” a fan wrote.

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