In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Missing 9-Yеаr-Оld Girl Fеаturеd Оn ‘Unsоlvеd Mystеriеs’ Наs Вееn Fоund
Heather Unbehaun, accused of abducting her daughter from an Illinois suburb six years ago, has turned herself in, ending a high-profile case. Unbehaun is now in custody at the Kane County Adult Justice Center in Illinois, facing abduction charges without bail.
Days before her surrender, Kayla Unbehaun was found safe in North Carolina and reunited with her custodial father. Heather Unbehaun was arrested in North Carolina on a fugitive warrant from Illinois for kidnapping and child abduction. Initially held on a $250,000 bond, she was released after posting bail on Tuesday, according to Asheville Police Department spokesperson Samantha Booth.
Kayla was abducted on July 4, 2017, after a parade in South Elgin, Illinois. Heather told Kayla’s father, Ryan Iserka, they were going camping but never returned. A felony warrant was issued for Heather’s arrest.
The breakthrough came when someone in Asheville recognized Kayla from Netflix’s “Unsolved Mysteries” and alerted authorities.
Ryan Iserka thanked law enforcement and supporters for reuniting him with Kayla. Heather Unbehaun’s next court appearance is scheduled for Wednesday morning at the Kane County Judicial Center.
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