In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Emilia Clarke, 36, Gets Trolled for Her Aging Face in a Recent Selfie and Is Told to Use Fillers
The Game of Thrones actress, 36, looked positively radiant as she posted a fresh-faced snap on her Instagram, yet some people online criticized her for her aging face. Luckily, Emilia’s fans jumped into action to defend the stunning beauty, and they were quick to celebrate her all-natural look.
The actress shared an adorable selfie where she has minimal makeup on. The pic showed her grinning as she proudly held a mug her mom gifted her. But Emilia’s wholesome post soon gathered a number of negative comments.
One person wrote, “What’s happening with those hairs, they’re worse than mine right now.” While another added, “Big forehead and looks 50 years old now.” A third person continued to criticize Clarke for her all-natural features, and commented that she “hit a wall.”
In response, the actress’s fans rushed to shower her with compliments and defended her by saying, “It’s not cool to put someone down for aging!”
One fan wrote, “Thank you for laughing so much Emilia, you make the world brighter” and another commented, “This is by far the most beautiful woman in Hollywood.” Someone also gushed about Clarke’s stunning, all-natural features saying “Beautiful — actual smile lines in an IG pic.”
This is not the first time that the actress, who rose to fame at just 23 thanks to Game of Thrones, has received comments about her looks. In 2021, she recalled that, at only 28 years old, she was told by a facialist to get fillers.
Emilia then opened up about the dilemma we have to face as we grow older, saying, ’’You’ve got this idea of aging, and then you’ve got the idea of what aging makes you look like.’’
However, Clarke herself believes that those aging signs should be embraced and celebrated. She said, “At 34, I am wiser, more intelligent, I’ve had more experiences, I’ve done all this stuff, and I’m proud of that.” She then noted that, ’’You can only do that because you are the age you are.’’
The star went on explaining that looking older doesn’t bother her at all, saying, “If my face is gonna reflect the time that I’ve spent on this earth, I’m down for that.”
And just like Emilia, many famous women are refusing to have work done and are looking fabulous as they embrace their wrinkles and gray hair. Having said that, other celebrities have admitted to having had plastic surgery, and they have zero regrets about their decision.
And we celebrate all these women equally. After all, we should all do what brings us comfort and happiness because feeling good in our own skin is what matters most.
Preview photo credit emilia_clarke / Instagram, emilia_clarke / Instagram
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