In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Many people get it wrong: Can you solve this tricky math problem?Seems easy but is not.. Check the comments
Challenge: Can you solve this math problem for middle schoolers – without a calculator?
Classic brain training methods are perhaps puzzles like crosswords or sudoku, but I have recently become more attracted to the type of challenge you’ll see below.
These puzzles have been flooding the web lately, probably because they are really fun!
These are old classic mathematical problems. When you were in middle or high school.
These math problems are more fun when you find yourself trying to remember the math you learned as a child.
Can you figure out the correct solution?
Here is the challenge, in the picture below.
At the top of the picture, we see the task and then four possible answers.
Which solution do you think is the correct one?
How did you come up with it?
Take your time and think about it to find the correct solution.
Done? Below you can check if you picked the right number!
A
B
C
The correct answer
The correct answer is B: 12.
Why is 12 the correct answer?
Well, if you remember from your school days, according to the order of operations, you do multiplication before addition and subtraction, so you start by solving 3 x 3, which results in 9.
Then we are left with a simpler math problem: 3 + 9 – 3 + 3
The answer is therefore 12.
Did you pick the correct number? Congratulations!
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