In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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“Like two peas in a pod!” This is what Richard Gere’s firstborn looks like, who is in no way different from his father
In 2019, Richard Gere and his wife Alejandra Silva became parents to a boy. A year later a second son was born. Although these are the couple’s first children together, they both bring experience from previous marriages into raising them.
Gere has a 22-year-old son named Homer James Jigme from his previous marriage to Carey Lowell. Richard Gere rose to fame through outstanding performances in films such as “Pretty Woman” and “An Officer and a Gentleman.”
Before his marriage to Silva, he was married to model and actress Cindy Crawford, with whom he was frequently seen on the red carpet and on magazine covers, before they separated after four years.
Seven years after this divorce, Gere married Carey Lowell and had his son Homer with her. During his relationship with Crawford, he had no desire to have children, unlike with Lowell. Homer was already known to the public at an early age due to his prominent parents.
When Gere’s marriage to Lowell ended in 2003, the family’s private life was heavily discussed in the media. Homer, who has a half-sister from his mother’s previous marriage, became big brother last year to another half-brother born to Alejandra Silva.
Homer himself leads a rather withdrawn life in New York and inherits not only his father’s charm, but also his attractive looks. Although he normally avoids publicity, he made a few public appearances with both parents as a child.
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