Dairy Queen store got in serious trouble after posting controversial sign

In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.

Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.

In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.

It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.

For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.

The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.

“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.

The sign in Kewaskum

So, what did the sign actually say?

It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.

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According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.

“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”

Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.

”Pretty tasteless”

But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.

This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”

Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”

Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.

I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018

In response to the controversy, Dairy Queen released a statement:

“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”

New controversy

Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.

CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.

Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.

Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.

So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?

A woman ruined an 8-hour flight for fellow travelers – Following the journey, the captain took steps to address her behavior

When James is on his way home after a swimming competition in London, all he wants is to sleep on the flight. But that’s the last thing on the agenda because sitting next to him is a woman who only wants to cause trouble. Eight hours later, the captain teaches her a lesson.

I was already prepared for the flight. I knew that it was going to be a long one. I mean, eight hours from London to New York was not going to be easy, but I had my earplugs, sleeping pills, and a few snacks to keep me going.

I had just wrapped up a grueling swimming competition, and every muscle in my body was crying for some much-needed rest. I was in the middle seat, which wasn’t ideal for my height, but I was too tired to care. The woman next to me, at the window, seemed just as wiped out as I was, and I could see her eyes drooping before we took off.

We exchanged a weary smile before settling into our seats.

It’s okay, James, I thought to myself. You’ll sleep through it all.

But then there was the woman who was going to be the cause of absolute mayhem and discomfort for the next eight hours.

From the moment she sat down next to me, I sensed that she was going to be trouble. She was huffing and puffing and shifting around like she’d been assigned to a seat in the luggage compartment instead of economy.

“Oh boy,” the window-seat woman sighed.

Aisle-seat woman, let’s call her Karen, kept eyeing me up and down, her mouth twisting into a frown.

Look, I’m a tall guy at six foot two. I was used to getting uncomfortable stares in airplanes, but it wasn’t my fault.

The first sign of trouble came when the plane took off. Karen pressed the call button, not once like any rational person, but three times in a row, like she was setting off an alarm.

I almost expected an alarm to sound off in the airplane.

“Ma’am,” the flight attendant asked when we had reached cruising altitude, “how can I help you?”

“This seat is unacceptable!” Karen snapped. Her voice was loud enough to draw attention from the rows around us.

“I’m cramped, and look at these two… people! They’re practically spilling over into my space.”

She shot a look at me, then at the woman at the window, who was staring straight ahead, pretending not to notice.

“I’m sorry, but we’re fully booked today,” the flight attendant replied. “There’s nowhere else for you to move.”

“You mean that there’s not one seat available on this flight? What about business class? Nothing?” she demanded.

“No, ma’am,” the flight attendant said. “There’s nothing available.”

“Then I want them moved,” Karen declared, louder this time. “I paid for this seat just like everyone else here, and it’s not fair that I have to be squished next to them. I can’t even open a packet of chips without bumping into this guy.”

For emphasis, she elbowed me in the arm.

I glanced over at the woman in the window seat, who looked on the verge of tears. My patience was wearing thin, too, and I couldn’t handle this woman when my energy tank was empty.

“Ma’am,” I said, keeping my voice as calm as I could, “we’re all just trying to get through this flight and get to our destinations. There’s really nothing wrong with the seating arrangements here.”

“Nothing wrong?” Karen barked. “Are you kidding me? Are you blind?”

She continued her rant for what felt like hours. And it was clear she wasn’t going to drop it. I tried to ignore her, but she kept shifting in her seat, kicking my legs, and continuously elbowing my arm.

By the fourth hour, I was cranky and exhausted beyond any other moment in my life. I was done.

“Look,” I said, turning to her as the flight attendant wheeled a cart down the aisle, “we can keep this up for the rest of the flight, or we can try and make the best of a bad situation. Why don’t you watch something on the screen? There are some pretty good movies here.”

But she wasn’t having it at all.

“Why don’t you tell her to go on a diet? And why don’t you learn to book seats that have space for your gigantic legs? Why do you both insist on making my life hell?” Karen hissed.

And the entire time we had been talking, Karen was busy pressing the call button.

I felt my blood boil and watched as the woman sitting next to the window tried to make herself as small as possible.

I could see the flight attendants murmuring amongst themselves, giving Karen dirty looks. If I’m being honest, I was just hoping that one of them would slip her a sedative or something. Finally, a flight attendant came over, looking as upset as I was.

“Ma’am, if you don’t calm down, we’re going to have to ask you to stay seated and not press the call button again, not unless it’s an actual emergency.”

“Oh, this is an emergency!” she shouted. “It’s a human rights violation! My rights are being violated, and everyone is just ignoring that!”

The rest of the flight went on like this, with Karen sighing dramatically, muttering under her breath, and generally making everyone around us miserable.

I just kept my head down and tried to focus on the tiny screen in front of me, tracking our progress home.

When we finally landed, I couldn’t have been any happier if I tried. This nightmare was almost over.

But then, as soon as the wheels touched down, Karen was out of her seat, darting up the aisle as if she was about to miss her connecting flight to Mars. The seatbelt sign was still on, and everyone was sitting patiently, waiting for it to turn off.

But not Karen. No, she was ignoring all the calls from the flight attendants, not even looking back. Soon, she was standing right next to the curtain separating the business-class seats from economy.

The rest of us just watched, too exhausted and frustrated to react.

Then came the captain’s voice over the intercom:

“Ladies and gentlemen, welcome to New York! We have a special guest onboard today.”

There was a collective groan. What now? Were we supposed to sit there for longer?

“We ask that everyone remain seated as I make my way through the cabin to greet this very special passenger.”

Karen perked up for some reason, her shoulders straightening like she’d just been announced as Miss Universe. She looked around with a self-satisfied smile, as if expecting everyone to applaud her.

When the captain came out of the cockpit, we saw a middle-aged man with a calm demeanor and a tired smile. As he saw Karen, he paused.

“Excuse me, ma’am,” he said. “I need to get past you to greet our special guest.”

“Oh,” she said, looking surprised. “Of course.”

He continued to make her step back down the aisle until they were almost to our row. It was priceless because although she was complying with him, the confusion growing on her face was clear.

“Maybe you should sit down in your seat,” he said.

The rest of us were watching in stunned silence, catching on to what he was doing. I could feel a smile tugging at my lips. The woman next to me was grinning, too.

Finally, the captain stopped at our row, forcing Karen to move into the row and stand at her seat.

The captain looked up at the seat numbers and grinned to himself before speaking.

“Ah, here we are,” he said, his voice booming through the cabin. “Ladies and gentlemen, our special guest is sitting right here in seat 42C. Can we all give her a round of applause?”

For a moment, there was silence. Then someone started clapping, followed by another, and another. Before long, the whole plane erupted into laughter and applause.

The woman’s face turned bright red. She opened her mouth to say something, but no words came out. She just stood there, awkward and humiliated, as the captain took a slight bow and returned to the front.

“That,” I said, leaning back in my seat with a satisfied grin, “was worth the eight hours of this torture.”

The rest of us finally gathered our things and filed out, leaving her to stew in her own embarrassment.

“Jeez,” the woman next to me said. “I’m so glad this is over. I don’t ever want to see that woman again. Maybe we’ll end up next to each other on another flight. Without a Karen this time.”

“Here’s hoping,” I said, and for the first time since the flight started, I genuinely laughed.

What would you have done?

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