In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Privileged Parents Excused Their Child for Kicking My Seat on the Flight, Claiming “He’s Just a Kid!”, Karma Delivered Them a Teachable Moment
On a long flight, a woman’s patience is tested by a child who kicks her seat and parents who ignore the disruption. What begins as a frustrating ordeal soon takes a surprising turn, revealing that karma has a way of delivering unexpected lessons.
As I settled into my aisle seat for a seven-hour flight, I hoped for some much-needed relaxation. With a book in hand, noise-canceling headphones on, and a good playlist ready, I thought I was prepared for the journey ahead. The cabin was packed and the air felt stuffy, but I was willing to endure it for a peaceful trip.
Then it began. A soft thumping at the back of my seat started to grow louder. Initially, I dismissed it, thinking a child was just adjusting in their seat. But the thumping became a steady rhythm, kick, kick, kick, each hit harder than the last.
I turned around and saw a boy, around six or seven, swinging his legs and grinning as if he were having a great time. His sneakers repeatedly slammed into my seat, creating a mini drum concert. His parents, seated nearby, were glued to their phones, completely unaware of the chaos their child was causing. I hoped the boy would tire out soon, or that his parents would notice, but the kicks only intensified.
After what felt like an eternity, I finally decided I couldn’t ignore it any longer. I turned around, offering a polite smile and asked the parents to ask their son to stop kicking my seat. The mother barely acknowledged me, dismissing my request with a “He’s just a kid!” before returning to her phone. I tried again, but the father was too engrossed in a video to care. Sensing his parents’ indifference, the boy kicked even harder, laughing as if he were winning some game at my expense.
I pressed the call button for the flight attendant, hoping she could help. She arrived, friendly and professional, and I explained the situation. She approached the family, asking them kindly to stop the boy from kicking my seat. For a brief moment, there was silence.
But as soon as she walked away, the kicks resumed, even more forceful this time. Frustrated, I stood up and spoke louder, asking them again to control their child. The mother rolled her eyes, and the father muttered something dismissive. The boy laughed and kicked harder. At this point, I was fed up. I called the attendant again, asking if I could switch to another seat. She returned shortly with good news: there was a seat available in first class.
Without hesitation, I grabbed my belongings and followed her to the front of the plane. The first-class section was a welcome relief, spacious, quiet, and free of children. I settled into my new seat, and the tension melted away. I was finally able to relax, enjoying a drink and diving into my book.
As the flight continued smoothly, I overheard the attendants talking about my old seatmates. The boy had found a new target for his kicks, an elderly woman who had taken my place. When she asked him to stop, the mother snapped at her, escalating the situation to a shouting match that caught the attention of the flight crew. I felt a twinge of sympathy for the elderly woman but couldn’t deny the poetic justice unfolding. As we prepared to land, I noticed security vehicles waiting by the gate.
When we disembarked, I saw the family being escorted off the plane by security officers. The boy, who had been so bold earlier, was now crying, clinging to his mother. The parents looked embarrassed, no longer the dismissive people they had been. I left the airport feeling a sense of satisfaction that surprised me. Karma had intervened, allowing me to enjoy my first-class experience and witness a bit of justice served.
As I walked past the family, I couldn’t help but smile at them. It was a small gesture, but it felt like the closure I needed. Sometimes, the universe has a way of balancing things out, and that day, it certainly did. With my book finished and my flight experience greatly improved, I walked away with a story that would surely entertain friends in the future.
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