In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.

For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.

According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
I Hope My Unemployed 64-Year-Old Mother Will Look After My Child, but She Insists on Being Paid

In an engaging Reddit discussion, a young mother’s predicament has drawn significant attention and sparked a debate about the dynamics of family support, generational differences, and the financial realities of modern parenting.
This situation centers around a 29-year-old woman who, upon preparing to return to work after giving birth, approached her 64-year-old mother to babysit her newborn. However, the seemingly straightforward request took a complicated turn when her mother insisted on being compensated for her services.
The woman, having recently become a mother, faced the challenging task of balancing her career with the demands of a new baby. She expressed her situation succinctly on Reddit: “A female Redditor opened up about a dilemma she was facing with her mother.
The woman explained that she had just given birth to her child and needed help caring for her newborn as she was returning to work.”
Believing her retired mother to be the ideal candidate for babysitting due to her extensive experience and trustworthiness, she was surprised by her mother’s response. The older woman, who had been a homemaker since 1992, voiced her reluctance to commit to a full-time caregiving role.
She explained her viewpoint: “The grandmother reasoned that she was too old and had already raised her children. She also told her daughter that she should have considered staying home if she wanted to have a baby.”
The financial pressure on the young mother was palpable. She outlined her financial struggles in the post, revealing, “I make $55k/yr, but have $39k in student loans + $20k in other debt (credit card, car loan, medical debt on credit).
My partner makes about $36k/yr and has $5k in credit card debt.” This detailed breakdown illustrated the economic constraints that made it necessary for her to continue working despite her new motherhood.
Despite the young mother’s clear need, her mother’s terms for helping were steep. She requested $20 per hour, additional costs for late pickups, and insisted on having a car seat and stroller since she refused to babysit at her daughter’s apartment. The young mother found these terms financially and logistically untenable, leading her to consider alternative childcare options that might prove more cost-effective.
Her decision to possibly opt for a daycare was further explained by her: “Therefore, every cent counted for the new mother. However, the grandmother did not agree to babysit her child without any compensation.
She asked to be paid $20/hr, including late fees should the parents pick up the child late, a car seat, and a stroller, and to be compensated for driving the child back to her daughter’s house because babysitting from their apartment was not an option.”
The response from the Reddit community was mixed, with many criticizing the daughter for appearing entitled. One user pointed out, “She does not do anything besides watch TV and cook meals,” underscoring the sentiment that the grandmother, now retired, should not be expected to take on such an active role without compensation.
Others emphasized that child care is a demanding job, and the older woman was justified in her request for payment.
This narrative highlighted the shifting expectations between generations and the severe economic pressures facing young families today. It has stirred a broader conversation about the nature of familial support and the financial sacrifices involved in parenting under modern economic conditions.
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