In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
‘The Union’ Premiere Stir: Halle Berry Flaunts Curves in Lace Dress That ‘Looks Like Lingerie’ Next to Mark Wahlberg
Berry stunned everyone with her stunning debut in a silky black outfit. This audacious ensemble made a statement rather than just being a stunner.
Featuring a tight waist, a deep V-neckline, and a flowery lace pattern, the knee-length dress artistically displayed just enough to keep the focus on the star.
The Ohio native struck poses for eager photographers from every angle, obviously enjoying the limelight. Her dress’s thin material offered enticing views that caused heads to turn.
Berry added an additional touch of refinement to her attire by selecting black shoes with semi-sheer mesh material and double leather straps.
Her expression was equally mesmerizing. Berry radiated carefree grace with her chin-length chestnut hair fashioned in soft, beachy waves. She went for a beautiful, sun-kissed look with a bit of soft pink blush, a sparkle of gold highlighter, and a glossy nude pout, keeping her makeup basic with warm dramatic smokey eyes.
Berry wore understated yet elegant accessories. She wore round diamond-studded earrings on her ears and stacked a few little rings on her fingers. Her manicure, done in dazzling white, made a dramatic contrast.
Berry’s recent performance on the red carpet left little room for interpretation. She also caught people’s attention and generated a lot of responses from both supporters and detractors. She looks good in it, praised one ardent fan. I adore it as underwear, but not as much as a dress.
Berry’s audacious wardrobe choice appears to have raised questions about whether it belonged in a boudoir rather than at a premiere. Another trending theme was glamour that defied age. Berry,58, had admirers in awe of her glowing youth. “58???? What????” cried out one stunned fan.They said, “Dang, she looks beyond amazing.”
Much impressed, a different admirer screamed, “How is she 58? My mind is acting strangely! She looks amazing.”Prettiest 58-year-old, I’ve seen,” another person commented.All of her admirers agreed that Halle Berry is still the height of fantastic at the age of 58.
However, not everyone admired Berry’s audacious ensemble. After voicing their criticisms, one commentator suggested that people “put some clothes on and have some class.”
“She’s better than this,” remarked someone else, and “This ain’t an age-appropriate dress,” was brought up by a third.It’s evident that although Berry’s ensemble stunned many, it also sparked discussions about age, class, and style.
The effortlessly stylish Mark Wahlberg, 53, joined her, demonstrating that age is no longer a hindrance to elegance. Wahlberg wore a muted blue zip-up jacket, black jeans, and a white T-shirt for a stylish yet simple ensemble.
His effortlessly attractive suit was given a contemporary twist by his white sneakers. With a broad smile on his face, the actor displayed a picture-perfect family moment in a family portrait with his supermodel wife and their children.
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