In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Martha Stewart’s perfect response for haters who say she should dress her age
The legendary businesswoman Martha Stewart, known for her exquisite home décor and culinary prowess, is making news once more.
But it’s not for her newest dish or do-it-yourself project this time.
Stewart, who is eighty-two, is embracing her individuality and rejecting ageist preconceptions, especially when it comes to her style choices.
Stewart was asked recently about how she approaches dressing for her age while she was in New York City for the Fashion Group International Night of Stars event. Stewart dismissively answered the question of “dressing for one’s age” when it was posed, asking, “Dressing for whose age?” as reported by the Huffington Post.
For all women, Stewart’s defiance of age-related fashion standards is an inspiration. She asserts loudly that she doesn’t take age into account when making dress decisions, saying, “I don’t think about age.” I believe that as people get older, they get more and more amazing, and I salute each and every one of them, according to Page 6.
She declares with pride, “I’ve dressed the same since I was 17,” demonstrating her confidence.
Stewart has been causing a stir on social media with her daring dress choices in addition to her red carpet appearances. From taking pictures by the pool to becoming the oldest model to appear on the cover of Sports Illustrated Swimsuit Issue in history, Stewart celebrates her sexuality and individuality with unwavering courage.
In an open interview, Stewart highlighted how happy she was to be acknowledged as a sex icon at her age and how it could serve as an inspiration to others. She said, “I’m a teacher,” according to the Huffington Post. “I want to show people that having a great appearance is possible.” There’s no justification for moping around.
Stewart kept her usual sense of humor and spontaneity when questioned about her future intentions to share “thirst traps” on social media. Stewart’s lighthearted approach to life is charming and inspirational, whether he’s laughing about taking a picture with a polar bear in Greenland or just letting things happen.
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