Fox News has had a terrific 2022. Throughout the year its cabIe shows, particularly shows with Greg Gutfeld and Tucker Carlson, absolutely demolished the competition, particularly in younger demographics.
Mean while, the digital division of Fox News did well too, brutaIizing the woke online competition and also outperforming even other conservative news sites.
But it wasn’t just Fox News’ biggest personalities and website that did well. Other Fox News figures did as well, such as Dan Bongino. In fact, according to a recent report in Ad Week, Dan Bongino’s Saturday night show was the most-watched show on primetime, absolutely blowing the competition at CNN and MSNBC out of the water.
That show occurs during the 9 pm (EST) time slot. During it, Bongino and his show brought in a whopping 1.19 million total viewers. Meanwhile, CNN’s program at the same time, the Ad Week report shows, brought in only 219,000 average viewers.
MSNBC managed to do just slightly better than CNN, bringing in 315,000 average viewers in that 9 pm EST time slot.
Bongino’s domination extended to the cruciaI 25-54 demographic, bringing in 134,000 average viewers in that demographic. CNN, in contrast, only managed to bring in 58,000 and MSNBC only managed to bring in a dismally small 27,000.
Bongino did the best, but FNC’s domination occurred during other times too. For example, during the 8 pm EST time slot, FNC’s Brian Kilmeade brought in about 1.06 million viewers. A bit less than Bongino at 9, but still far better than CNN and MSNBC.
CNN, during that time sIot, did a bit better than it does at 9 pm, bringing in 282,000 average viewers, still far less than Kilmeade. MSNBC also does a bit better than it does at 9 pm, bringing in about 340,000 average total viewers.
This is yet another victory notch in the beIt for Fox News, which has dominated its woke competition since Trump left office, particularly over the past year. For example, Fox Media Relations commented on the milestone it reached from a ratings perspective in December of 2022 and how that milestone compared to MSNBC and CNN, saying:
FOX News Channel (FNC) notched its seventh year as leader in all of cable television while delivering the third highest-rated year ever in cable news history for 2022 in total day viewers, according to Nielsen Media Research. The network’s programs continued to break new ratings records throughout the year, resulting in FNC continuing as the number one cable network in primetime and total day in viewers in basic cable for the seventh consecutive year and the highest-rated cabIe news network for the 21st straight year.
Matt Heath: My parting message: Enjoy things while they are around
A lot of big, tragic and important things have happened to this wonderful country of ours since April 2014. None of which I have covered. I was too busy writing about hungover parenting, ancient philosophy and my dog Colin.
Out of the 536 columns I have written, 27 were about that guy. Far too few. He is such a good boy, he deserves an article a week.
Today is the end of an era for me, and whenever these final events pop up in our lives, we can’t help but think about the ultimate end.
Everything we do, we will one day do for the last time. That’s why you have to enjoy things while they are around. It’s not just big events like leaving a job, house or loved one either. Whatever moment you happen to be in now, you will never get it back, and you don’t know how many more you have.
Everything we do in life, from eating pizza to spending time with the people we love, to driving, writing, drinking or breathing, we will one day experience for the final time. It might happen tomorrow. This can be either a depressing or an inspiring thought, depending on how you look at it.
A few years back in this column, I interviewed professor of philosophy William B Irvine, of Wright State University, Ohio, on this very topic. He put it this way on a Zoom call: “Recognition of the impermanence of everything in life can invest the things we do with a significance and intensity that would otherwise be absent. The only way we can be truly alive is if we make it our business periodically to entertain thoughts of the end.”
Today’s column is very meaningful to me because it is my last. Like the last night with a lover before she goes overseas. And just like a lover, there have been some half-arsed efforts put in from me over the years. Last week, for example, I spent 750 words moaning about how bad my cricket team is. But the truth is that any of my columns could have been the final. If I had reminded myself every week for the past 10 years that the end is inevitable, I may have been more grateful for having a column and appreciated writing them all as much as I am this one.
While everything we do could have more meaning with a focus on finitude, some things are inherently more worthwhile than others. There is no doubt my column “The pros and cons of wearing Speedos” from November 2022 was less meaningful than most things in this world. That was a waste of everyone’s time. So, if we only have so much time, how do we pick the best things to do?
Well, Oliver Burkeman, the author of Four Thousand Weeks – Time Management For Mortals, suggested this to me in a 2022 column: “Ask yourself, does this choice enlarge me? You usually know on some unspoken level if it does. That’s a good way to distinguish between options.”
With that in mind, I don’t feel great about my 2018 article on “New Zealand’s best hole”. That didn’t enlarge anyone.
There will be people reading this column right now who have loved my writing in the Herald and are sad to see it end. Others will have hated it and are glad to see me go. Many won’t have any opinion at all. But for those in the first camp, I have good news. I have a book coming out on May 28 called A Life Less Punishing – 13 Ways To Love The Life You Got (Allen and Unwin Book Publishers). It’s a deep dive into the history, philosophy and science of not wasting our time lost in anger, loneliness, humiliation, stress, fear, boredom and all the other ways we find to not enjoy perfectly good lives. It’s available for pre-order right now (google it if you’re interested).
A Life Less Punishing took me two years to write and is equivalent in words to 100 of these columns. Which would be a complete nightmare for those in the hate camp, but as I say, great news for those who want more.
Anyway, thanks to the Herald for having me, thanks to the lovely people who make an effort to say nice things to me about my column nearly every day and thanks to the universe for every single second we get.
Bless!
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