On March 9, 2024, the Miss World 2023 pageant was held to choose a beauty queen once again. The crown went to Krystyna Pyszková of the Czech Republic. To honor this event, we decided to take a look at the history of the contest and find out how the jury’s approach to assessing women’s beauty has changed over the decades.
1950s: it all started with a scandal.
Kiki Håkansson (Sweden), Miss World 1951
In 1951, as part of the Festival of Britain, the Festival Bikini Contest was held, which journalists later named Miss World. This event became a scandal because in those days a bikini was considered indecent.
Swedish beauty Kikki Håkansson became the winner of this first pageant. And to this day, she remains the only winner to have received her crown while wearing a bikini. Later, the finalists would wear a one-piece swimsuit or evening gown to the awards ceremony.
Denise Perrier (France), Miss World 1953, and Marita Lindahl (Finland), Miss World 1957
Despite the 1951 bikini scandal, the contest founder Eric Morley was pleased with the public attention and decided to hold the pageant annually. His requirements for potential participants were as follows: single women without children aged 17 to 27.
Corine Rottschäfer (Netherlands), Miss World 1959
In 1959, a major British television channel agreed to broadcast the pageant, thus making it even more popular. Corine Rottschäfer found herself in a delicate situation before the awarding ceremony when she discovered that her evening gown had holes in it. Another contestant lent Corine the dress and eventually finished third, while Corine became the winner.
1960s: Miss World is gaining momentum.
Katharina Lodders (Netherlands), Miss World 1962
In the 1960s, the Miss World pageant became one of the most watched television shows. The cash prize for the winner was increased from £500 to £2,500. In 1961, the requirements for contestants were also changed: the upper age limit was now 25 years old.
Katharina Lodders, who was crowned in 1962, addressed these criteria in her own way. On collecting the award, she said out loud, «I don’t think I’m the most beautiful girl in the world — I am the most beautiful girl here.»
Ann Sidney (Great Britain), Miss World 1964
In 1964, the winner was Ann Sidney, who later made a career in the movie industry. By the way, Morley introduced a new rule that same year: he forbade the mothers of contestants to accompany their daughters. The reason why was because the mother of one of the girls caused a lot of inconvenience to the organizers, getting involved in their work.
Reita Faria (India), Miss World 1966
In the late 1960s, the contest became even bigger. In 1966, Morley sent invitations to more than 70 countries, 66 of which were happy to respond. And in 1968, for the first time in the history of the event, a married girl was allowed to participate. In the 1970s, however, a strict criterion for the marital status of contestants was reintroduced: single only, period.
1970s: feminists change the essence of the pageant.
Jennifer Hosten (Grenada), Miss World 1970
The beginning of the decade was marked by a new scandal. In 1970, a week before the pageant, British feminists claimed that Miss World objectified women and threatened to interrupt the show. And they did it. When the event was in full swing, some female guests rose from their seats and began to blow whistles, jingle rattles and shout slogans. Later, the movie Misbehaviour starring Keira Knightley was based on these events.
In 1970, Jennifer Hosten won the crown. She became the first black woman to win it.
Marie Stävin (Sweden), Miss World 1977, and Silvana Suárez (Argentina), Miss World 1978
The conflict with feminists forced the organizers to think about the message the pageant was sending to the world. And in 1972, Eric Morley and his wife announced that the event would now be held under the slogan «Beauty With a Purpose.» The contestants were also required to present their charity projects to the jury.
1980s: «Beauty With a Purpose»
Mariasela Álvarez (Dominican Republic), Miss World 1982
In the 1980s, the slogan «Beauty With a Purpose» got another meaning: new tests of intelligence and personality were added to the contest program. In the eyes of the judges, the contestants’ personal qualities became as important as their looks.
Giselle Laronde (Trinidad and Tobago), Miss World 1986
In the second half of the decade, the contest became criticized again. The public in different countries didn’t like the fact that girls were judged only by representatives of Western countries. And in 1986, Morley decided to hold the preliminaries of the contest in Macau and give the Eastern judges the opportunity to select the contestants. The winner that year was Giselle Laronde from Trinidad and Tobago. This was the first time a representative of this country won the crown.
Ulla Weigerstorfer (Austria), Miss World 1987
And in 1987, the organizers ignored their own rule that allowed to participate girls aged only 17 to 25 and let a 26-year-old beauty to compete for the crown. Later, the upper age limit would be made 27 again.
1990s: crisis
Aishwarya Rai (India), Miss World 1994
In the early 1990s, the popularity of the contest began to decline, and major TV channels stopped broadcasting it. But Morley wasn’t going to give up and managed to find ways to organize the contest at a lower cost.
Yukta Mookhey (India), Miss World 1999
In the second half of the decade, the organizers decided to gather a jury of representatives of different professions from all over the world in order to increase the interest of the audience. So, now beauties were judged by actors and actresses, athletes, magazine editors, and top models from different countries.
2000s: a woman takes the reins.
Agbani Darego (Nigeria), Miss World 2001
In 2000, Eric Morley passed away, so his wife Julia took on her husband’s work and decided to make some adjustments. For example, she called the pageant «stupid and horrible» and promised to make it «more positive» for women. She condemned the part of the show where girls had to first parade around in swimsuits and then give interviews about their life ambitions. «Not because I thought there was something wrong, horrible, and unnatural about swimsuits, but I thought you generally don’t feel comfortable if someone is interviewing you in a tux, and you are in a bathing suit,» Julia said.
Rosanna Davison (Ireland), Miss World 2003, and Kaiane Aldorino (Gibraltar), Miss World 2009
In 2004, Julia Morley surpassed her spouse by managing to gather a then record number of participating countries — 107 girls took part in the competition.
2010s: no swimsuits
Megan Young (Philippines), Miss World 2013
In 2013, the contestants traveled to Bali. It was the first time the event was held in Southeast Asia. Also, for the first time in the history of the contest, a girl from the Philippines, Megan Young, won the crown.
Manushi Chhillar (India), Miss World 2017
Julia Morley, who had previously voiced her discontent with overly revealing costumes of contestants,
decided to remove the swimsuit competition from the pageant in 2015. She said, «We are really not looking at her bottom. We are really listening to her speak.»
2020s: what’s next?
Karolina Bielawska (Poland), Miss World 2021
The first event of the new decade wasn’t really big. In 2022, the number of countries participating in the contest was the smallest since 2003 — only 97. The winner was Karolina Bielawska from Poland. Next time, the Miss World jury gathered in 2024 and crowned Krystyna Pyszková from the Czech Republic.
Krystyna Pyszková (Czech Republic), Miss World 2023
Since modern trends criticize various beauty standards, there is a possibility that the Miss World organizers will choose to stop using any selection criteria for future contestants, following the example of Miss Universe. In 2023, the latter removed the upper age limit for contestants. And since Julia Morley suggests that it is personality that should be evaluated, we are sure that changes in the contest are not long to wait.
Speaking about Miss Universe. Here’s what 16 Miss Universe winners look like now.
Preview photo credit Harry Pot / Nationaal Archief / Wikimedia Commons, CC BY-SA 3.0 NL DEED, Historia de la belleza / Wikimedia Commons, EAST NEWS, Rajanish Kakade / Associated Press / East News
Saleswoman Told My Little Daughter the Dress She Wanted Was Too Expensive for Her – I Gave Her a Reality Check
When a saleswoman told a little girl that the dress she wanted was “too expensive,” her mother decided to teach the store staff a lesson they would never forget. What started as a routine shopping trip quickly escalated into a dramatic showdown, revealing unexpected twists and powerful lessons on respect and empathy.
Photo of a woman near clothes | Source: Pexels
The morning sun cast a warm glow over the local park, where my daughter Lily and I had spent hours playing and laughing. It was one of those perfect days when time seemed to stand still. We were both dressed for the occasion, me in my worn jeans and a comfortable t-shirt, and Lily in her favorite overalls and sneakers.
Mother and daughter having fun in the park | Source: Pexels
Our plan was simple: enjoy the day and maybe grab an ice cream before heading home. After a delightful impromptu picnic, I suddenly remembered something that made Lily’s face light up with excitement. “Mommy, the pink dress!” she exclaimed, her eyes sparkling at the memory.
Mom and daughter spending time in the park | Source: Pexels
A few days earlier, we had passed by a store window where a beautiful pink dress had caught Lily’s eye. She had talked about it non-stop since then. So, with a spontaneous decision, we decided to take a quick detour to the mall.
As we entered, Lily’s eyes immediately locked onto the dress on display. Her joy was infectious as she ran over to it, her tiny hands clutching the fabric with awe. “Mommy, can I try this one?” she asked, her voice filled with hope.
Clothes on a clothing rack | Source: Freepik
“Of course, sweetheart,” I replied, unable to resist her enthusiasm. I loved seeing her so happy, and this dress clearly meant the world to her.
Just then, a young sales assistant probably in her early twenties approached us. I couldn’t help but notice her smile was more forced than friendly. “Can I help you with something?” she asked, her tone flat.
“Yes,” I said, maintaining my cheerful demeanor. “My daughter would like to try on this dress.”
Women looking at clothes on rack | Source: Pexels
The assistant looked Lily up and down, then glanced at the price tag with a snobby smirk. “This dress is quite expensive,” she said, her voice dripping with judgment. “Are you sure you can afford it?”
Lily’s face fell instantly, confusion and disappointment clouding her bright eyes. I felt a surge of anger but took a deep breath, keeping my composure. “We’ll take the dress to the fitting room, please,” I said firmly. The assistant shrugged and handed me the dress, muttering something under her breath as she walked away.
A woman holding clothes in the changing room | Source: Pexels
Inside the fitting room, Lily’s excitement was contagious. She slipped into the pink dress with my help, her tiny fingers fumbling with the delicate fabric. As soon as the dress was on, she twirled around, her eyes wide with delight.
“Mommy, look at me! I’m a princess!” she exclaimed, her voice ringing with pure joy. She spun around again, the skirt of the dress flaring out beautifully. “Do you think I look like the princesses in my storybooks?”
A young girl in a pink dress | Source: Pexels
I smiled, my heart swelling with love and pride. “You look even more beautiful than any princess in a storybook, Lily.” She giggled, her cheeks flushing with happiness. “Can we buy it, Mommy? Can I wear it to Grandma’s birthday party?”
“Of course, sweetheart,” I replied, bending down to her level. “You can wear it anywhere you want.”
Excited little girl in her pink dress | Source: Pexels
“Let’s pay for it first,” I said, squeezing her hand reassuringly. Her face lit up again. “Yay! Thank you, Mommy!”
We approached the counter, and I handed over my credit card, noting the assistant’s surprised expression. She clearly didn’t expect us to buy the dress.
As we walked out, I caught the assistant smirking at us. That’s when I decided I needed to give her a reality check she wouldn’t forget.
A person paying for services using a credit card | Source: Pexels
The next morning, I woke up with a steely determination. I knew I had to address the situation from the previous day, not just for myself, but for Lily. I dressed casually again, in jeans and a simple blouse, wanting to maintain an unassuming appearance.
As I drove to the mall, I rehearsed what I would say, my resolve hardening with each passing minute. When I arrived at the store, I headed straight for the manager’s office. The manager, a middle-aged man with a kind face, listened attentively as I explained what had happened.
A man and a woman having a meeting in an office | Source: Pexels
“I understand your concern,” he said, nodding sympathetically. “Let me call the sales assistant over so you can speak with her directly.”
A few moments later, the young sales assistant appeared. She didn’t recognize me at first, her expression shifting from curiosity to annoyance as she realized I wasn’t there to shop. “Can I help you with something?” she asked, her tone indifferent.
Two women and a man talking | Source: Pexels
“Yes,” I said, keeping my voice calm but firm. “I’d like to talk about how you treated my daughter and I yesterday.”
The assistant rolled her eyes, clearly uninterested. “Look, if you have a complaint, you should talk to the manager.”
“I already have,” I replied, meeting her gaze steadily. “But I wanted to speak with you directly.”
She crossed her arms, her irritation growing. “Okay, what do you want to say?”
Women arguing | Source: Pexels
I reached into my bag and pulled out a gift-wrapped box. She looked at it, puzzled, before reluctantly taking it from my hands. “What’s this?” she asked, suspicion lacing her voice. “Open it,” I instructed.
She tore off the wrapping paper and opened the box, her eyes widening in shock as she revealed a beautifully crafted, high-quality handbag. It was far more expensive than the dress Lily had wanted.
“Why are you giving me this?” she stammered.
A person holding a gift box | Source: Pexels
I took a deep breath, choosing my words carefully. “I bought this for you, not because you deserve it, but because I want to make a point. You see, judging people by their appearance or assuming they can’t afford something based on how they look is not only rude but also unprofessional.”
Her face turned red, and she glanced around nervously. “I…I don’t understand.”
A small purse on top of a table | Source: Pexels
“You never know who you’re talking to or what their situation might be,” I continued, my voice steady.
“Just because someone doesn’t look like they can afford something doesn’t mean they can’t. And just because someone looks wealthy doesn’t mean they are. Treat every customer with respect and dignity, regardless of how they appear.”
The sales assistant’s eyes filled with tears as she looked down at the handbag, her embarrassment evident. “I’m sorry,” she said quietly. “I didn’t mean to be rude.”
Woman tearing up | Source: Pexels
“I hope you learn from this,” I said gently. “Everyone deserves kindness and respect.”
As I turned to leave, the store manager approached his face with a mask of concern and sincerity. “Ma’am, I am deeply sorry for the way you were treated,” he began, his voice low and earnest.
“I assure you, this will be a learning moment for our staff. We pride ourselves on excellent customer service, and what you experienced was unacceptable.”
Two people shaking hands | Source: Pexels
I nodded, appreciating his acknowledgment. “Thank you for understanding. It’s important that your staff treats every customer with respect, no matter their appearance.”
He sighed, running a hand through his graying hair. “Absolutely. I will be overseeing additional training for all our employees to ensure this never happens again.”
Woman and manager talking | Source: Pexels
As I walked out of the store, a wave of satisfaction washed over me. I had stood up for myself, and Lily, addressing the situation head-on. I hoped the lesson I imparted would linger with the sales assistant, fostering a greater sense of empathy and respect in her future interactions.
Back at home, the warm and familiar scent of cookies greeted me as I walked through the door. Lily was in the living room, surrounded by her toys, her laughter filling the space with joy. The sight of her, so carefree and innocent, was a balm to my frayed nerves.
Girl playing with her toys | Source: Pexels
“Mommy, did you have a good day?” she asked, bounding over to me with her usual exuberance. Her eyes sparkled with curiosity as she wrapped her little arms around my legs.
I knelt down to her level, pulling her into a tight hug. “I did, sweetheart,” I replied, my voice tinged with the weight of the day’s events. “And I learned something very important.” Lily tilted her head, her brow furrowing in that adorable way she had when she was deep in thought. “What did you learn, Mommy?”
Mother and daughter hugging | Source: Pexels
I stroked her hair, feeling the softness beneath my fingers. “I learned that it’s always important to treat people with kindness, no matter what. Sometimes, people forget that, and it can hurt others. But we can choose to be different.”
She nodded solemnly as if understanding the gravity of my words. “Like how you helped the lady in the store?”
I smiled, touched by her perception. “Yes, just like that,” I replied. Lily’s face lit up with a grin. “Can we have cookies now, Mommy? I saved some for you!”
Mother and daughter bonding over cookies | Source: Pexels
“Of course, we can,” I said, standing up and taking her hand. As we walked to the kitchen, I felt a profound sense of peace. The events of the day had been challenging, but they had also reaffirmed the values I wanted to instill in Lily.
Years later, the story of the handbag and the sales assistant became a cherished family tale. Whenever we gathered around the dinner table or sat by the fireplace on cold winter nights, Lily would often ask me to tell the story again.
Family having dinner | Source: Pexels
“Tell us about the time you taught the lady a lesson, Mommy!” she’d say, her eyes wide with anticipation.
As Lily grew older, I watched with pride as she carried those values into her own life, treating everyone she met with the same kindness and respect she had learned from that unforgettable day.
Two girls sharing toys | Source: Pexels
Just like the sales assistant was taught an unforgettable lesson for looking down upon a little girl, here is another story of a bus driver who ignored a 6-year-old girl begging for help, only to see her in his house that evening. This tale takes an unbelievable turn and imparts an equally powerful lesson. Read the full story here.
Man driving a bus | Source: Pexels
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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