Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
My Best Friend Married My Ex-husband — Then She Called Me in the Middle of the Night, Terrified
When Stacey married Lily’s ex-husband, Alan, it seemed like the ultimate betrayal. But a late-night call filled with terror revealed a dark secret neither woman was prepared for, forcing Lily and Stacey to confront the man who shattered both their lives.
Alan and I had been married for seven years. Seven long years that gave me two beautiful daughters, Mia (5) and Sophie (4), and left me with a heart fractured in ways I didn’t know were possible.
A couple | Source: Unsplash
At first, Alan was my dream man. He had this magnetic charm, the kind that made people lean in just a little closer when he spoke. He knew how to make me feel like I was the only woman in the world. But that glow didn’t last.
By year five, I noticed the cracks. Alan would come home late, his excuses so thin they were practically see-through. Work trips that didn’t make sense. Texts he wouldn’t let me see. Then, one night, I got the confirmation I’d been dreading. A single blonde hair on his suit jacket. Not mine.
My heart screamed with rage. I knew something was wrong. I knew he was destroying everything we built.
A distressed woman | Source: Midjourney
I confronted him. His reaction? A cold denial, followed by an avalanche of gaslighting. “You’re imagining things, Lily. Stop being so insecure,” he yelled once.
But it wasn’t just my imagination. It was real. Silently, I vowed to myself that I would not let him make me doubt my instincts.
The final straw came when I caught him red-handed. The image of him with her — Kara, a woman I didn’t even know — was burned into my memory. He didn’t even apologize. He just packed a bag and left as though nothing had happened.
And just like that, Alan abandoned me and our daughters. For a year and a half, I struggled to rebuild my life. Therapy, late nights working to support the girls, and a constant ache in my chest that wouldn’t go away.
Then came the news that made my stomach churn: Alan had married Stacey, my best friend.
A newlywed couple | Source: Unsplash
I couldn’t believe it at first. Stacey had been my confidante during my marriage, the one person I told everything to. She knew everything about me… about how I felt like I was losing Alan, how I feared he was cheating, and how devastated I was when he finally left.
A painful realization cut through me, “How could she do this to me?”
When Stacey called to tell me she was engaged to Alan, I froze. “You’re kidding, right?” I asked, trying to keep my voice steady.
“No,” she said. “Alan loves me, Lily. I hope… I hope we can still be friends.”
Friends? Was she serious?
“You’re marrying the man who broke me, Stacey. And you think I want to stay friends? Good luck with that.” I hung up before she could respond.
Grayscale shot of a woman holding a phone | Source: Midjourney
I thought that was the end of it. I wanted it to be the end of it. But then, a year into their marriage, my phone rang at three in the morning, dragging me back into Alan’s world.
Groggy and annoyed, I squinted at my phone. Stacey’s name flashed on the screen. I didn’t want to believe it.
“Of all the nerve, calling me at this hour?” I muttered to myself.
I debated ignoring it. Why would she, of all people, be calling me in the middle of the night? But curiosity won out, and against my better judgment, I answered.
A phone on the bed flashing an incoming call | Source: Midjourney
“Hello?” I said, my voice heavy with irritation.
What I heard next made me sit up straight.
“Lily, I need your help!” Stacey’s voice was frantic and barely coherent. “This concerns you more than you think. Please… don’t hang up. Please.”
My heart raced with anger and anticipation. What could she possibly want?
A woman seeing her phone | Source: Midjourney
“Stacey?” I rubbed my eyes, trying to shake off the grogginess. “What’s going on? Look, I don’t have anything to—”
“Alan… he’s not who I thought he was. He’s worse, Lily. So much worse,” she cut me off.
I felt a shiver run down my spine. What could be worse than what I already know?
“Worse? What are you talking about?” I asked.
She inhaled sharply, trying to steady her voice. “He has a wardrobe in his office. He always told me not to go in there, but yesterday I did. Lily, the inside is covered in photos. Of women. Dozens of women. Me. You. Her. And others I don’t even recognize.”
An anxious woman talking on the phone | Source: Pexels
A cold realization crept into my thoughts. This is about to get ugly.
I gripped the phone, my stomach turning. “Photos? What kind of photos?”
My mind raced with horrifying possibilities. What could be in those photos? How had I not found them? Was this why he’d prohibited me from entering his office when we were married?
“They all have dates and numbers written on them,” she whispered. “I think… I think he’s been cheating on me. On both of us. On everyone.”
A woman holding a photograph of another lady | Source: Midjourney
My throat felt dry. But I didn’t care. “Stacey, why are you telling me this? You married him. You knew what he was capable of.”
Her voice cracked. “Because I didn’t believe you! I thought you were bitter. But now, I’m scared, Lily. I don’t know what he’ll do if he finds out I’ve seen it. Please, can I come over? I don’t feel safe.”
Stacey showed up at my house less than an hour later, her face pale and drawn. She was clutching her phone like a lifeline.
“Start talking,” I said, crossing my arms. My eyes bore into her, demanding the full truth.
She sat on my couch, wringing her hands. “I went back into his office last night. After he left for a two-day fishing trip, I managed to break into the wardrobe. He keeps it locked. But I managed to open it with a screwdriver. It wasn’t just photos, Lily. There were journals. Notes about the women. Ratings. Scores. He’s been doing this for years.”
A frustated woman | Source: Pexels
A twisted sense of validation burned inside me. “I always knew he was worse than he seemed,” I laughed.
“How many women?” My heart raced, dreading the answer.
“At least 40 during your marriage,” she said, her eyes brimming with tears. “And eight more since we got married. Eight women in just two months.”
The weight of betrayal pressed down on me, threatening to suffocate. It was like a punch to the gut. I thought I had moved on, but the betrayal felt fresh and raw.
“Why are you dragging me into this?” I asked, my voice trembling.
“Because he’s the father of your daughters,” Stacey said. “Don’t you want to know who he really is? What he’s capable of? Don’t you want to expose him?”
A woman lost in deep thought | Source: Midjourney
Her words hit a nerve. As much as I hated Alan, I had to protect my girls. “Fine,” I said, grabbing my laptop. “Show me what you’ve got.”
For the next few hours, Stacey and I worked together, identifying the women in Alan’s photos. Reverse image searches online led us to their social media profiles. When we reached out and met some of them in person the following morning, most confirmed short, meaningless encounters with Alan.
My mind raced with horror and vindication. How could one person be so calculated?
One woman described him as “charming, until he wasn’t.” Another called him “cold and calculating.” Each story added a new layer to the monster I’d once called my husband.
A bitter laugh escaped me. “I should have known. I always knew something was off,” I told Stacey.
Two women sitting on the couch | Source: Midjourney
By dusk, she looked at me, her face pale. “What do we do now?”
“We’re not victims anymore. We’re survivors,” I declared. “We fight back.”
A dangerous glint entered my eyes, “Alan has no idea what’s coming,” I added.
When he returned from his fishing trip and found Stacey gone, his rage spilled over. He tried to show up at her new place, banging on the door, demanding answers. She called the police, and he left before they arrived.
The weeks that followed were a whirlwind. Stacey filed for divorce, cutting all ties with Alan. I reopened my custody case, armed with evidence of his behavior.
Alan didn’t take it well. He sent me a flurry of messages, first pleading, then threatening. I blocked him.
A woman looking at her phone | Source: Pexels
In court, the evidence we presented was damning. Alan’s charm couldn’t save him this time. The photos, the journals, the testimonies… every bit of it painted a clear picture of the man he truly was.
After the dust settled, Stacey and I found ourselves sitting in my living room, a quiet relief hanging between us.
“We made it through!” I said, feeling a weight lift from my shoulders
“Thank you,” Stacey said softly. “For helping me. For believing me.”
My anger softened, replaced by an unexpected understanding. We were both victims of his manipulation. But we were not weak.
A sad woman | Source: Midjourney
I looked at her, the anger I’d carried for so long finally fading. “We both deserved better than him.”
A moment of shared pain and healing passed between us.
She nodded. “So… what now?”
My spirit felt renewed, ready for whatever came next. I took a deep breath, letting it out slowly. “Now, we move on. Together.”
A fierce sense of sisterhood emerged, stronger than any betrayal. And for the first time in years, I felt free. Not just from Alan, but from the pain he had caused.
Two women hugging each other | Source: Midjourney
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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