Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
‘Tarzan’ Star Ron Ely Passes Away—What You Need to Know
Ron Ely, a beloved TV star known for playing Tarzan, has died, leaving fans of the classic adventure series sad and heartbroken.
Ron Ely, the actor who brought the wild and adventurous character of “Tarzan” to life in the 1960s TV show, has passed away at the age of 86.
Ron Ely, the beloved TV star known for playing Tarzan, died peacefully at home on September 29, surrounded by his family, according to a statement from his daughter.
In a heartfelt tribute on Instagram, his daughter Kirsten shared her sadness, saying, “The world has lost one of the greatest men it has ever known – and I have lost my dad.”
Along with treasured photos of their time together, Kirsten honored her father, calling him “someone that people called a hero.” She described him as a “mentor, family man, and leader,” highlighting the deep impact he had on those around him.
Kirsten reflected on how her father created a “powerful wave of positive influence” wherever he went, noting that his impact was unique. She wrote, “My father’s life story was one of relentless perseverance, unending dedication to his family and friends, courage to do what was right, and willing sacrifice to help the dreams of those he loved.”
Ron began his acting career in the late 1950s, but he became famous in 1966 when he starred as Tarzan in the TV series. He captivated audiences with his portrayal of the jungle hero in 57 episodes from 1966 to 1968.
The actor’s talent extended beyond “Tarzan,” as he showcased his skills in various projects, including “Wonder Woman,” the 1975 movie “Doc Savage: The Man of Bronze,” “L.A. Law,” “The Love Boat,” and “The Friend Who Walked the West.” Throughout his career, he continued to work on projects related to the “Tarzan” legacy and later published two novels.
Tragically, in 2019, Ron’s life changed when his son, Cameron, fatally stabbed his mother, Valerie, Ron’s wife. Cameron, reportedly suffering from early-stage CTE, was shot multiple times by police after he tried to escape. Following this, Ron filed a wrongful death lawsuit against the sheriff’s department, claiming that Cameron was trying to surrender when officers opened fire.
Legal documents revealed that the five officers involved did not provide timely medical help to Valerie, who was found dead with multiple stab wounds. According to police reports, when officers arrived, they found Valerie inside their home and then searched for Cameron, who was identified as the main suspect.
Cameron informed police that he had a gun and approached the deputies in a threatening manner. In response, four deputies fired a total of 24 rounds, fatally injuring him. After it was safe to approach, deputies discovered he had no weapon. Fortunately, none of the deputies were hurt, and Ron, although not physically harmed, was taken to the hospital for precautionary checks.
In the years following this tragic event, Ron Ely faced the difficulties of losing his family. The actor passed away at 86 and is survived by his daughters, Kirsten and Kaitland. His role as the iconic jungle hero left a lasting impact on television and secured his place as a household name.
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