Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Candace Cameron Bure does not back down over backlash on ‘inappropriate’ pictures with husband
Candace Cameron Bure has been coming under a lot of scrutiny in the media recently. The actress was recently in the news for her comments about ‘traditional marriage’ that not everyone agreed with.
The actress is now making waves for another reason; a picture she posted with her husband.
Candace Cameron Bure met her husband Valeri Bure in 1994 at a hockey game. And two years later on June 22, 1996, they tied the knot and became husband and wife.
Even though they have been married for over 20 years, the two of them are still very much in love and make sure to keep the spark alive.
The playfulness of their marriage was very obvious from a story Bure posted on Instagram. However, some people mistook the playfulness as ‘inappropriate’ and the actress got a lot of backlash from her audience.
And in the face of backlash, Bure did not back down. She instead doubled down and posted the picture on her feed. She shared two pictures of her and her husband sharing the “sweet and spicy” nature of their relationship. In the second photo, Valerie has an arm around his wife’s shoulder and his hand is resting on her chest.
She was told by fans that the picture was a little too ‘racy’ for her as her stature as a ‘Christian celebrity.’ But the actress had a response for those who were upset. She said, “Sorry if it offended you… I’m actually not sorry,” she said while laughing in a follow-up video shared on her Instagram stories. “I’m glad that we have fun together after so many years.”
She said she was just showing what a “good and healthy marriage” looked like 24 years.
“It makes me laugh because it’s my husband,” she further explained in her follow-up Instagram story video. “He can touch me any time he wants and I hope he does.”
What did you think about Cameron Candace Bure’s relationship with her husband? Let us know in the comments below.
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