March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
My MIL Gifted Me a Set of Rules Titled ‘How to Be a Good Wife for My Son’ for Our Wedding, While My Husband Got a Check
This narrative captures a powerful journey of self-assertion and resistance against traditional expectations within a marriage. The protagonist, Lucia, experiences a significant shock when her mother-in-law, Karen, presents her with a set of archaic rules on being a “good wife” immediately after her wedding.
The contrast between Lucia’s dreams of partnership and the harsh reality imposed by Karen’s rules is striking. Initially, Lucia’s reaction is one of disbelief and confusion, but as she processes the absurdity of the list, she resolves to turn the situation around with humor and a touch of rebellion. Each action she takes, from modifying the breakfast to rearranging the kitchen, cleverly subverts Karen’s expectations while highlighting the ridiculousness of the demands.
The climax occurs when Dan finally stands up to his mother, asserting that their marriage will not be dictated by outdated norms. This moment is pivotal, illustrating the importance of communication and mutual respect in a partnership. The resolution, where Lucia and Dan embrace a future free from imposed roles, symbolizes a refreshing shift toward a more equitable relationship.
The writing skillfully balances humor with serious themes of autonomy and the rejection of outdated gender roles. It’s a compelling reminder of the importance of defining one’s own path in relationships, unencumbered by external pressures.
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