Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Jennifer Garner trying to save ex-husband Ben Affleck’s marriage to Jennifer Lopez – wants to ‘keep them together,’ says source
According to a source who spoke to Us Weekly, Ben Affleck’s ex-wife and mother of his children, Jennifer Garner, is “encouraging Ben to work on his marriage to Jen” amid persistent accusations that the couple is having marital problems.
“[Garner] fully supports their relationship and wants nothing more than for him to be happy,” the insider continued. The reason for this is that, despite the fact that Garner views Afflek as “a complicated guy” and that their marriage failed, the two have always been quite cooperative with regard to their children, Violet, 18, Fin, 15, and Samuel, 12.
Furthermore, according to certain media sources, Lopez approached Garner on her own because she believed that the actress was “one of the only people in the world who would understand what she is going through.”
In a 2020 New York Times interview, Affleck said that his drinking had made his “marital problems” with Garner worse.
He added at the time, “People with compulsive behavior—me included—have this kind of constant, basic discomfort that they’re trying to get rid of.” “You’re attempting to use food, booze, sex, gambling, shopping, or any other activity to help yourself feel better. However, that only makes everything worse in the end. Then, in an attempt to ease the ache, you continue doing it. Then the really suffering begins.
“It turns into an unbreakable vicious cycle,” he went on. “It’s the least that occurred to me.”
Affleck did not attend the premiere of his wife’s new film, Atlas, earlier this week.
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