Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
The Surprising Truth About Tesla’s Electricity Costs
Ever ponder how much it truly costs to maintain a Tesla for an entire year? Given the initial expensive cost of Tesla vehicles, one may think that recurring electrical costs would be exorbitant. Surprisingly, though, that is untrue.
After driving a Tesla for a year, someone recently revealed their electricity bill on social media, and it was surprisingly low. The photo was humorously captioned, “First bill in 12 months. ‘This sucks.’” What is the approximate annual amount of their electricity bill? Merely $2.37 (£1.89)!
Perhaps you’re asking yourself, “How is that even possible?” Now, for the reveal. A Tesla Powerwall, a potent battery that is connected to the home’s electrical supply, was part of the individual’s setup. In the event that solar panels are installed, this technique is quite advantageous. The Powerwall is charged by the excess solar energy, and the car is powered by it.
There’s a catch, though. The cost of the Tesla Powerwall is quite high, ranging from $11,500 (£9,000) to $15,000 (£11,800). Even though this cost might appear high up front, for people who intend to retain their Tesla for a long time, it might end up being economical. However, it’s important to remember that not everyone has the resources to make this kind of commitment.
We cannot dispute the fact that the initial setup costs a substantial amount of money, even with a Tesla’s generally low electricity bills. Thus, before selecting a choice, it’s critical to take your personal financial circumstances and long-term goals into account.
Ultimately, it’s crucial to thoroughly consider the advantages and disadvantages of having a Tesla, even though some individuals may be surprised by the electricity bills. Furthermore, one can never predict what novelties Tesla may discover down the road. The Cybertruck, their most recent invention, is already causing a stir. So, if a Tesla is something you’re thinking about, stay tuned for future developments!
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