Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
New Video Suggests Chiefs Got A Free 1st Down On Game-Tying Drive, Sparking Claims of Super Bowl 58 Rigging Among NFL Fans
Conspiracy theorists have something eIse to latch onto after the Kansas City Chiefs won the Super Bowl. Late in the fourth quarter, Patrick Mahomes and the Chiefs offense were matriculating the ball down the field in an effort to win or tie the game.
One pIay showed Mahomes scrambling out of the pocket for minimal yards on first down, clearly not enough for a fresh set of downs.
One video posted by fans showed that the play ended up being a first down even though he never made it that far.On a game-changing pIay, Mahomes hit Travis Kelce for 22 yards on third-and-7 to drive the Chiefs deep into 49ers territory.On a game-changing play, Mahomes hit Travis Kelce for 22 yards on third-and-7 to drive the Chiefs deep into 49ers territory.
Harrison Butker would eventually be called on to make the score 19-19 with three seconds left in the fourth quarter as the 49ers would kneel and the game would head into overtime.
Mahomes’ legend continues to grow, as his overtime drive Ied to a Super Bowl LVIII win over the San Francisco 49ers, 25-22, on Sunday night in Las Vegas. The Chiefs defended their Super Bowl title, winning back-to-back Vince Lombardi Trophies and collecting their third ring in the past five seasons.
Mahomes finished the game with 333 yards on 34-for-46 through the air with two touchdowns and one interception, while rushing for a team-high 66 yards on nine carries.
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