Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
I Took My Fiancé to Visit My Parents — He Ran Out Screaming ‘I Can’t Believe It!’ in the Middle of the Night
I’ve been with my fiancé for six years, and we were supposed to get married next month. But during a visit to my parents, he discovered their secret lifestyle, causing him to question our relationship too.
I’ve been with my fiancé for six years, but we’ve known each other for nine. We were supposed to get married next month, but then everything changed the course of our wedding journey.
We went to visit my parents to introduce him to more of my extended family before the wedding. My parents offered to host us, and we’ve been staying in my old room for the sake of nostalgia.
My fiancé, Adam, wanted to stay at a hotel, but I thought it would be fun to just have him share my old room with me.
“I don’t see why staying in your childhood home is going to change anything,” Adam told me when we were packing for the trip.
“Because it’s going to be my last time with my parents under their roof before I become a married woman. It’s going to be a sentimental moment,” I replied.
“If it gets uncomfortable, I’m just going to check myself into a hotel,” he said casually.
Of course, I didn’t expect what would happen next.
We got to my parents’ home, and everyone was excited to see us. My mother and aunt had cooked up an elaborate meal for us, ready to just sit down at the table and get to know Adam better.
All through dinner, everything went as well as expected, and Adam happily enjoyed having the attention centered around him.
We spent the rest of the week at my grandmother’s house, trying to finish the family visit in the best spirits we could muster. My parents apologized to Adam, but it didn’t matter anymore.
It wasn’t about them. It was about the fact that their actions had triggered my fiancé. On the drive home, Adam and I decided that we wanted to stay together and see where life took us.
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