Makeup is no longer associated with women only, and more and more men are embracing it. In fact, by accentuating facial features and hiding blemishes, makeup can actually make men look more masculine. And it’s not just for actors, as men of all ages and backgrounds are starting to see the benefits of wearing makeup.
It increases attractiveness in men.

More and more men are starting to wear makeup, and a recent study aimed to find out if it can positively affect men’s appearance. A makeup artist applied subtle makeup on a group of men, the participants were then photographed, and the images were rated based on attractiveness. The results showed that the male faces were rated as more attractive when wearing makeup compared to when not wearing makeup.
It makes men look more masculine.

While a beard can change any man’s face, making it more masculine, makeup can do the job almost as well. Researchers have found that makeup increases lower facial contrast, making a face look more masculine.
Makeup can enhance the facial structure.

Any woman knows that masterfully applied makeup can change your look, but men can also benefit from concealers and facial powders. Makeup affects how we perceive men’s bone structure and makes male faces more attractive.
Bonus: Dwayne Johnson on wearing makeup

Just like regular people, celebrities often wear makeup on set or during photoshoots. Dwayne Johnson, one of the most muscular actors in Hollywood, proudly shared on his Instagram account how his little daughters transformed him using makeup. “I haven’t seen myself in the mirror yet, but if I look as cool as I feel right now, then I’m winning, baby,” the father-of-three wrote.
Preview photo credit adamlambert / Instagram, adamlambert / Instagram
MY HUSBAND DYED HIS HAIR BLACK AT 78, AND I THINK IT LOOKS ABSURD. SHOULD I TELL HIM TO EMBRACE HIS AGE?

I pondered my options. Should I confront him directly, risking a potential argument? Or should I subtly hint at my disapproval, hoping he’d get the message? After much deliberation, I decided on a more tactful approach.
I started by complimenting him on other aspects of his appearance. “You look so handsome in that new sweater,” I said, trying to steer the conversation away from his hair. Then, I casually mentioned a news article about the trend of older men embracing their natural gray hair. I emphasized how attractive and distinguished it can make a man look.
He listened intently, a thoughtful expression on his face. I could see the wheels turning in his head. A few days later, he surprised me. He had stopped dyeing his hair! He looked refreshed, more natural, and surprisingly younger.
I realized that sometimes, a gentle nudge is all it takes. Instead of criticizing, I had simply presented a different perspective. And in the end, he made the right choice.
A few weeks later, we were out to dinner with some old friends. As we were waiting for our table, a young woman approached us. She complimented my husband on his “silver fox” look and asked him what hair dye he used. He chuckled and admitted that he hadn’t dyed his hair in weeks. The woman was surprised and impressed.
“You should keep it this way,” she said. “It’s so much more attractive.”
My husband beamed with pride. I couldn’t help but smile. It seemed that everyone else could see what I had been trying to tell him all along.
The incident taught me a valuable lesson: sometimes, the best approach is not to criticize, but to guide and suggest. By gently nudging him in the right direction, I helped him make a decision that not only improved his appearance but also boosted his self-confidence.
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