Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Reba McEntire kicked off Super Bowl LVIII with a spectacular rendition of The National Anthem.
Reba McEntire captivated audiences with her stirring rendition of the National Anthem at Super Bowl LVIII on Sunday.
As McEntire delivered her performance, the broadcast showcased alternating images of soldiers stationed in South Korea and the American-flag-adorned Las Vegas dome. In a touching moment, Kansas City Chiefs defensive tackle was visibly moved to tears.
Despite some minor audio issues, McEntire’s rendition garnered widespread acclaim on social media. Commentator Clay Travis remarked, “Post Malone and Reba McEntire both nailed it. And, by the way, I haven’t seen any NFL players kneeling for the anthem lately. It’s remarkable how that trend has disappeared, and ratings have hit all-time highs since then.”
McEntire, a celebrated country music icon, has a rich history of performing the National Anthem, dating back to 1974.
This year’s Super Bowl lineup also included Post Malone singing “America The Beautiful” and Andra Day performing “Lift Every Voice and Sing.”
In a previous interview with Good Morning America, McEntire shared her approach to preparing for such high-profile performances: “You warm up like you do for a concert, sing it five or six times, and then you’re ready to go.”
— Clay Travis (@ClayTravis) February 11, 2024
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