Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
I Found Tiny Childrens Shoes on My Late Husbands Grave Every Time I Visited, Their Secret Changed My Life
When Ellen visits Paul’s grave, seeking solace, she’s puzzled by the sight of children’s shoes resting on his headstone. At first, she dismisses it, assuming it’s a mistake by another grieving family. But as more shoes appear over time, the mystery deepens. Determined to understand, Ellen eventually catches the person responsible—and her life changes in an instant.
The first time I saw the shoes, I thought someone had made a mistake. A small pair of blue sneakers lay beside Paul’s headstone, neatly arranged as if left with intention. I figured a grieving parent had misplaced them. People do strange things when they mourn—I know I did. After Paul passed away in a sudden accident, I spent an entire week making jam that I knew I’d never eat. It was the only thing that made me feel like I was doing something, anything.
But those shoes were different. They didn’t belong, and I moved them aside before placing my flowers by Paul’s grave. It wasn’t until my next visit that I noticed something unusual: there were more shoes. This time, tiny red rain boots. Then, during another visit, I found dark green sneakers. It was too deliberate to be random. And it didn’t make sense. Paul and I never had children. I tried to convince myself it was a mistake—a grieving parent finding comfort in placing shoes at the wrong grave—but deep down, I couldn’t shake the feeling that something wasn’t right.
As the shoes multiplied with each visit, it felt like an invisible hand was pulling at the fragile threads of peace I had stitched together. Frustrated, I stopped visiting for a while, hoping that by staying away, the shoes would disappear. They didn’t. Instead, they kept coming. When I finally returned, six pairs of children’s shoes stood in a neat row beside Paul’s headstone, like a haunting tribute I couldn’t comprehend.
My sadness turned into anger. Who was doing this? Was this some cruel joke?
Then, one cold morning, I finally saw her. She was crouched beside the grave, gently placing a pair of small brown sandals next to the growing collection. Her long, dark hair swayed in the breeze as she carefully arranged them, her movements slow and purposeful.
“Hey! You!” I yelled, charging toward her, the flowers I had brought slipping from my grasp, forgotten.
She flinched but didn’t run. Instead, she stood slowly, dusting off her coat before turning to face me. That’s when my breath caught in my throat.
It was Maya—Paul’s old secretary. I hadn’t seen her in years, not since she abruptly left her job. She had always been warm and cheerful, but the woman standing before me now seemed burdened with a sorrow I recognized all too well.
“Maya?” I whispered, the disbelief heavy in my voice.
She nodded, her eyes red with unshed tears. Without a word, she reached into her coat pocket and handed me a worn photograph. My hands shook as I took it, my heart pounding in my chest.
It was a picture of Paul, smiling down at a baby boy cradled in his arms.
“His name is Oliver,” Maya said softly. “He’s Paul’s son.”
I stumbled backward, the world spinning as the weight of her words sank in. My husband, the man I thought I knew so well, had lived a secret life—with a child.
“You and Paul were…” I couldn’t finish the sentence.
Maya nodded, tears spilling down her cheeks. “It wasn’t supposed to be like this. I never wanted to hurt you. But after Paul’s accident, Oliver started asking about his dad. I told him Paul was watching over him, and every time Oliver gets a new pair of shoes, he asks me to bring the old ones to his daddy.”
The shoes… they were a child’s way of staying connected to the father he had lost.
I wanted to scream, to demand answers from a man who could no longer give them. But standing there, staring at the shoes left behind by a little boy who would never know his father, I felt my anger start to melt into something else—something softer.
Maya looked at me with guilt etched on her face. “I’ll stop bringing the shoes. I never meant to upset you.”
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