Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
Military sleep method which works for 96% of people can send you to sleep in two minutes
The actual question is, will you be among the 96% of those who can use this military technique to fall asleep in two minutes?
All of us have experienced it, or at least, those of us who experience high levels of anxiety have. As we lay in bed, exhausted beyond belief, our minds raced, making it impossible for us to go asleep. We reached for the sinister blue lights on our phones, thinking to ourselves, “If only there was a way to fall asleep instantly?”
It turns out that there is, albeit given who I am, I’ll probably be in the unfortunate four percent for which it doesn’t work. Nevertheless, perhaps there is still hope for you.
Though science hasn’t yet developed a “on-off” switch for our brains, there is a military sleep technique that may be the next best thing.
Fitness instructor Justin Agustin used his platform to spread the word about this technique, which he claims works for an astounding 96 percent of individuals and can even put you to sleep in under two minutes.
How then does it operate?
The US Army, it seems, created the method primarily for “fighter pilots who need 100% of their reflexes” and for combatants who must be able to nod off in noisy, demanding environments.
You will go to sleep in a matter of minutes if you settle in and pay attention to your breathing.
Once you’ve mastered that area, you may begin to’shut it down’ by gradually relaxing your entire body, beginning with your forehead and facial features.
Make every effort to ensure that nothing is tight and that your arms are relaxed by your sides.
Feel the warmth rising from your head to your fingertips. Then, relax your chest by taking a deep breath; then, relax your thigh, stomach, legs, and feet.
You must visualize the warm feeling traveling from your heart to your toes.
Finally, the difficult portion.
Ideally, you should be free of any tension in order to aid in your own sleep.
Picture yourself in a cozy spot, such as curled up in a velvet hammock or relaxing on a heated boat on a serene lake.
For 10 seconds, tell yourself to “don’t think” if you are experiencing intrusive thoughts about the time you told a waiter to enjoy your dinner and you feel like you’re thinking about something else.
Hopefully, you will be able to fall asleep after this.
Though Agustin’s video may seem too wonderful to be true, comments on it show that there is some validity to the approach.
“I’m a military brat and was taught this,” one commenter said. This was also taught by a seasoned psychology professor I had in college. It is undoubtedly effective.”
Another said: “Pretty sure this is closer to what is called Progressive Muscle Relaxation which was developed by an American physician in 1908.”
And that’s it – pleasant dreams!
Leave a Reply