Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
“Amazing Grace” performed by 200 bagpipes brings audience to tears
This rendition of “Amazing Grace” demonstrates the wide spectrum of emotions that music may arouse. People can see the light that does exist in this world and find hope again with the assistance of the video we’re sharing below.
A lone singer is the focal point of the opening scene, which features over 200 bagpipers. The quiet passages gradually give way to his solo performance of Amazing Grace, a soft, baritone song. As he sings each song into the reverberating arena, his voice is mesmerizing. Many more said that his last note chilled them to the bone and brought them to tears.
The song was resumed by a lone bagpiper after the singing finished. playing “Amazing Grace” on the bagpipes at the same leisurely tempo as the singer had adopted. Everyone’s attention moved from the vocal performance to this musical interpretation of the well-known hymn, and the spotlight beamed down.
After an enthralling bagpipe version of the song, more than two hundred bagpipers joined in for the song’s second stanza. Viewers were able to observe the pride and stoicism on each performer’s face as the camera panned between several angles of them. The song’s impact was increased by the bagpipes’ incredible volume.
And the show wasn’t finished even after all of this. The baritone voice began to accompany the bagpipes as another verse began, lending vocal accompaniment to the song’s final sections. Performers surrounded each other with brightly lighted torches as they slowly made their way inside. Amazing visual effect as the camera gave an overhanging view of the performers.
Following the performers’ performance, the audience applauded and clapped. With the same grace as when they had entered, the people holding the fiery torches turned around and left the stage. To allow the audience time to process the powerful performance they had just seen, the mood stayed solemn.
With over 1.5 million views and an abundance of positive comments in the comment box, this beloved hymn gives many people courage and faith each time it is sung. It serves as a reminder that despite our differences, solidarity is essential to navigating these unsettling times.
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