Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Find Out If You Have Commitment Issues by Taking This Optical Illusion Test
Optical illusions have been a source of fascination for centuries, and now they are being used to reveal hidden aspects of our personalities. This very test has become a popular way to discover our strengths and weaknesses. In this article, we will explore how it works and how it can help you determine if you have commitment issues.
The interpretation of the optical illusion personality test can vary depending on what you see first. Here are some common interpretations.
What do you see?
- If you see the cloud first, you may appear strong and resilient on the outside, but you are sensitive on the inside. This sensitivity makes you more vulnerable to heartbreak from the words and actions of others. You may find it difficult to commit to long-term relationships because of your fear of emotional pain. Mia Yilin, the creator of the video, further elaborated, stating, “You hate the idea of settling for someone and have very high standards when going into a relationship.”
- If you see the fish first, on the other hand, you may have a carpe diem mentality, understanding that life is short and precious. You are likely to seize opportunities and invest your energy wholeheartedly into things that interest you. Mia explained, “You have this mentality that since life is short, we might as well live life to the fullest.”
So, did you see the Fish or the Cloud first? Take pleasure in these puzzles as enjoyable distractions, but always bear in mind that they lack any scientific or psychological significance. Enjoy yourself and keep a smile on your face!
Now that you’ve discovered whether commitment issues are present in your life, don’t miss out on our upcoming article about optical illusions that can wake you up better than the most delightful cup of Nespresso.
Preview photo credit mia_yilin / Tiktok
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