Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Car Of Mom Who Vanished 23 Years Ago Found With Heartbreaking Evidence
Investigators have found human remains inside the car of a woman who disappeared in Arkansas 23 years ago with her child.
Adventures With Purpose, a charity that works to solve cold cases around the nation, found Samantha Jean Hopper’s car in eight feet of water on Tuesday, according to a statement from the Pope County Sheriff’s Office.
The missing report for Hopper was filed on September 11, 1998.
Samantha, her daughter, and her blue Ford Tempo were never found, according to the statement. Samantha was reportedly on her way to drop off her daughter Courtney Holt before going on to a performance in Little Rock.
The automobile was discovered eight feet below the surface by the charitable organization.
The human remains in the automobile will be taken to the Arkansas State Crime Lab in Little Rock, according to officials, so that their DNA may be examined.
The Pope County Sheriff’s Office released a statement saying, “We are grateful to have played a small part in helping to bring this 23-year-old case to closure and would like to send our sincere condolences to the family of Samantha Hopper and Courtney Holt.”
Hopper’s daughter Dezarea wrote on a memorial page that her mother was nine months pregnant when she vanished.
Dezarea’s sister was roughly two years old. Dezarea described the discovery of their bodies as a “relief.”
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