Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Grandmother with entire body covered in tattoos reveals what she looked like decade ago
Many people like to get body modifications such as tattoos to express their individuality.
However, some people are completely against these kinds of things. Kerstin Tristan was one of the latter till 2015, when one incident changed her mind for good…
Keep reading to find out more about her journey.
56-year-old Kerstin Tristan is a mother and grandmother. But her hobbies vary a little outside of what might be considered the ‘norm’ for a grandmother. She likes body modification art, mostly tattoos.
She has her entire body covered in tattoos at this point, and to dedicate herself to this level, she had to spend a lot of money. But she did not always love tattoos so much. In fact, she revealed that till 2015, she actually hated tattoos. What changed her mind about them? It was in the same year that she got her first one, which completely shifted her view on the practice.
“I simply just wanted to try something new. We all live just once, and I thought that at my age, something real has to come,” she shared.
Since 2015, she has managed to spend 30,000 euros (approx. US $32,000) on modifying her body with tattoos alone. But thankfully, she has gotten a lot of attention and love because of her actions.
Her Instagram account has over 190,000 followers, and her TikTok videos have millions of views.
She is not shy to show off her looks! She posts pictures of herself showing off her entire body on Instagram. But she did not always look like this, just a decade ago, she was tattoo-free and looked completely different. She sometimes posts comparison photos for people to see the drastic change.
The German-based influencer has images of vibrant roses on her legs, a leopard print tattoo on her shoulders, and several detailed portraits on her arms. These tattoos happen to be among dozens of others on her entire body.
She loves how she looks now, saying, ‘”When I look at myself in the mirror, I see a beautiful meadow full of flowers that one has to love.”
And she is not the only one who loves her look, one fan wrote, “A beautiful work of art.” While, another person wrote, “Wow stunning photo.”
If you liked this piece, you might like the story of Melanie Griffith’s tattoo for Antonio Banderas and the shocking appearance it has today, almost a decade after their divorce.
Expressing yourself is not something that should end with age. If anything, Kerstin is a wonderful example of how age should not define how you choose to express yourself to the world. What do you think of her tattoos? Let us know in the comments.
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