Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
5 Things Men Do When They Have Strong Romantic Feelings for You
Feel like you’re having trouble deciphering mixed signals? Don’t worry! A man’s actions frequently speak louder than words when he is genuinely attracted to you but lacks the confidence to admit. Even if he seems cool, there are five surefire signs that he is utterly enamored with you:
1. He Gives You a Lot of Stares
Has it ever seemed like you’re being watched closely? That’s because he’s always glancing in your direction! A man’s eyes follow you around the room with an almost tangible intensity when he is feeling romantically inclined. If you manage to catch him in the act, he might give you a charming smile to indicate that he’s been thinking about you!
2. He Wants to Be Near You All the Time
Like a magnet to steel, he will look for any opportunity to get close to you. He wants your company more than water in a desert, whether it’s by “happenstance” showing up at your favorite coffee shop or sitting next to you at social events. He may show up at worship sites, participate in your activities, or just hang around with you. Your presence makes the world seem a little brighter to him.
3. He Displays His Weak Side to You
Hold on, did he just reveal his worst fears and earliest recollections? A man who shows his weaknesses to you is showing you that he trusts you beyond everyone else. Since he views you as his confidante and soul mate, he won’t be afraid to be himself. Therefore, he’s clearly into you if he’s opening up to you during those late-night chats.
4. He Constantly Texts, Calls, and Chats with You
You can seem to get straight to his heart through his phone. No matter how busy he is, he will find time for constant talks, calls, and texts. He wants to be the last person you think of, whether it’s through late-night texts that make you blush or early morning messages that brighten your day. Who is the first person he tells if anything extraordinary occurs in his life? Yes, you are correct!
5. He Attempts to Laugh at You
Have you ever encountered someone who is constantly trying to make you laugh? That’s who he is! When a man is in love with you, he will do anything to make you smile. His aim is your happiness, whether it’s by bringing you to comedy shows or posting amusing memes. He’s riding the happiness wave right beside you, that’s why.
That’s it, dear! These seemingly inconsequential little acts of affection are actually treasure troves of love. He’s clearly into you if he’s showing any of these symptoms. Don’t only hold out for him to declare his love for you. Acts can occasionally speak louder than words. And his loving gaze, considerate actions, and ceaseless messaging are shouting it from the rooftops, honey!
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