Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
I Didn’t Tell My Husband’s Family I Speak Their Language, and It Helped Me Uncover a Shocking Secret about My Child…
I thought I knew everything about my husband—until I overheard a conversation between his mother and sister that shattered my world. When Peter finally revealed the secret he had been hiding about our first child, everything I believed in crumbled, leaving me questioning our entire relationship.
Peter and I had been married for three years. Our relationship had begun during a magical summer, where everything seemed to fall into place effortlessly. He was exactly what I’d been searching for—smart, funny, and kind. When we found out I was pregnant with our first child just months after getting together, it felt like fate.
Now, we were expecting our second child, and on the surface, our life seemed perfect. But things were not as they appeared.
I’m American, and Peter is German. In the early days, the cultural differences felt exciting. When Peter’s job relocated us to Germany, we moved there with our first child, thinking it would be a fresh start. But the transition wasn’t as smooth as I had hoped.
Germany was beautiful, and Peter was overjoyed to return home. But I struggled to adjust. I missed my family and friends, and Peter’s parents, Ingrid and Klaus, were cordial but distant. They didn’t speak much English, but I understood more German than they realized.
At first, I didn’t mind the language barrier. I thought it would help me learn and integrate better. But soon, I began to overhear unsettling comments.
Peter’s family visited often, especially his mother and sister, Klara. They would sit in the living room, chatting in German while I stayed busy in the kitchen or looking after our child. They seemed to forget that I could understand them.
“That dress doesn’t suit her at all,” Ingrid remarked one day, not bothering to lower her voice.
Klara smirked and added, “She’s gained so much weight with this pregnancy.”
I glanced down at my growing belly, feeling their words sting. I was pregnant, yes, but their judgment cut deep. Still, I remained silent. I didn’t want to confront them—at least not yet. I wanted to see just how far they would go.
One afternoon, though, I overheard something far more hurtful.
“She looks exhausted,” Ingrid said as she poured tea. “I wonder how she’ll manage with two kids.”
Klara leaned in and whispered, “I’m still not convinced that first baby is even Peter’s. He doesn’t look anything like him.”
I froze. They were talking about our son.
Ingrid sighed. “That red hair… it’s definitely not from our side of the family.”
Klara chuckled, “Maybe she hasn’t been completely honest with Peter.”
They both laughed softly, unaware that I had heard every word. I stood there, paralyzed. How could they even suggest something like that? I wanted to confront them, but I stayed silent, my hands trembling.
After the birth of our second baby, the tension only grew. Ingrid and Klara visited, bringing forced smiles and congratulations, but I could feel something was off. Their whispers and glances made it clear they were hiding something.
As I sat feeding the baby one afternoon, I overheard them talking in hushed tones.
“She still doesn’t know, does she?” Ingrid asked.
Klara laughed. “Of course not. Peter never told her the truth about their first baby.”
My heart stopped. What truth? What were they talking about? I felt my pulse race as panic washed over me. I had to know what they meant.
That night, I confronted Peter. I called him into the kitchen, my voice barely steady.
“Peter,” I whispered, “what haven’t you told me about our first baby?”
He froze, his face turning pale. For a moment, he didn’t speak. Then, with a heavy sigh, he sat down and buried his face in his hands.
“There’s something you don’t know,” he said, guilt written all over his face. “When you were pregnant with our first… my family pressured me to take a paternity test.”
I stared at him, struggling to comprehend his words. “A paternity test? Why would you need to do that?”
“They didn’t believe the baby was mine,” Peter explained, his voice breaking. “They thought the timing was too close to when you ended your previous relationship.”
My head spun. “So you took the test? Without telling me?”
Peter stood, his hands trembling. “It wasn’t because I didn’t trust you! I never doubted you. But my family wouldn’t let it go. They kept pushing me, and I didn’t know how to make them stop.”
“And what did the test say?” I demanded, my voice rising in panic.
Peter hesitated, his eyes filled with regret. “It said… I wasn’t the father.”
The room felt like it was collapsing around me. “What?” I whispered, barely able to breathe. “How could that be?”
Peter moved closer, desperate to explain. “I know you didn’t cheat on me. I know the baby is mine in every way that matters. But the test came back negative. My family didn’t believe me when I told them it had to be wrong.”
I stepped back, shaking. “So you’ve known this for years and never told me? How could you keep something like this from me, Peter?”
Peter’s face crumpled. “I didn’t want to hurt you,” he said, his voice breaking. “I knew it didn’t change anything for me. The test didn’t matter. I wanted to protect you from the pain and confusion. I didn’t want to lose you.”
Tears streamed down my face. “You should’ve trusted me,” I said, my voice trembling. “We’ve been raising him together, and you’ve been his father. We could’ve handled this together, but instead, you lied to me.”
Peter reached for my hands, but I pulled away. “I know,” he whispered. “I was scared. I didn’t want you to think I doubted you.”
I needed air. I walked outside into the cool night, hoping it would calm the storm raging inside me. How could he have kept this from me? How could he have known and said nothing?
For a few moments, I stared up at the stars, trying to make sense of it all. Despite everything, I knew Peter wasn’t a bad person. His family had pressured him, and he had made a terrible mistake. But he had always stayed by my side, and by our son’s side. He had lied, but out of fear, not malice.
After wiping away my tears, I knew I had to go back inside. We couldn’t leave things unresolved.
When I returned to the kitchen, Peter was sitting at the table, his face buried in his hands. He looked up when he heard me, his eyes red and swollen.
“I’m so sorry,” he whispered.
It would take time for me to heal from this, but I knew we couldn’t throw away everything we’d built. We had a family, and despite the hurt, I still loved him.
“We’ll figure it out,” I said softly. “Together.”
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