Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Mom issues warning after 10-year-old son collapses after playing in the ocean
A day at the beach is the best way to escape the oppressively high heat, but despite the fact that it might offer some respite, one mother from Massachusetts discovered that the shoreline also has a special set of risks.
She now wants to alert people to this.
Despite the fact that the incident occurred over a week ago, Heather Cassini reported that she is still “shaking.”
Declan, Cassini’s 10-year-old son, suddenly reported he didn’t feel well on July 4 as the 40-year-old mother and her were in Hampton Beach in New Hampshire.
Cassini wasn’t worried at first. Declan had been playing in the ocean, and it was hot.
In a now-viral Facebook post, Cassini wrote, “I thought the breakfast was just too much for the waves and he just needed to lay down.” Declan became “disoriented” and fell into a sunbather as soon as they started to head back so he could lay down.
He managed to get back up on his feet, but he fell to the ground once more.
Cassini told Today.com, “I’m trying desperately to pick him up because I’m pregnant.” He is throwing up and experiencing bouts of unconsciousness. He was really pale.
When a group of women sat close noticed the disturbance, they moved quickly to intervene. While monitoring his vitals, paramedics attempted to keep him warm and alert.
“May God bless everyone in our vicinity. She remarked, “There were so many nurses.”
“He was up and talking after what seemed like a lifetime. Cassini writes, “We got him to the car and waited for him to feel better.
Declan was found to have hypothermia due to the 52 degree ocean temperature.
Cassini remarked, “I had no idea that this could happen.” “I never thought about cold shock; you think about sunburns and dehydration and all the things that can happen in the water.”
Declan’s miraculous recovery has led Cassini to want to alert others to the risk of hypothermia in the summer.
“Just a heads up to parents who have children who adore the water and don’t feel chilly. It doesn’t necessarily follow that they can handle it just because they can.”
It never occurred to me that hypothermia could occur on a sweltering summer day! Not just for those who are parents, but for everyone, this is such a vital message.
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