Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
In-Laws Kicked Us Out of the House They Gifted After We Paid for Renovations — Then It Got Even Worse
When Mike’s parents offer him and his family a home, they are over the moon. Mike and Maria have a growing family, and they need the extra space. So, they venture into renovations, making the house a home. But one day, Mike’s parents called, wanting their home back.
When my in-laws offered us a house, we thought it was a dream come true. With three kids and a tight budget, any help came as a blessing.
A close-up of a house | Source: Midjourney
But, let me be honest with you: the house was far from ideal.
“It’s in the middle of nowhere, Mike,” I told my husband when we were sitting on the couch talking about the possibility of moving into the house.
“It’s miles away from the kids’ school and our jobs! We’ll have to leave a lot earlier just to make it on time,” I said, sighing.
A couple sitting on a couch and talking | Source: Midjourney
“I know, Maria,” my husband said. “It irritates me to think that the nearest grocery store is about twenty minutes away. But I don’t want to be ungrateful.”
And I understood that. In fact, their gift had come at the perfect moment. We had outgrown our little two-bedroomed house. It was now cluttered, and our three kids had to share one bedroom.
A cluttered bedroom | Source: Midjourney
“We’ll do it for the kids,” I said, taking his hand. “Whatever happens, we’ll make it work for them.”
“Think of it as a fresh start, kids,” Mike’s mom said when we went over to their home for dinner. “You’ll love the peace and quiet, and the kids will have a lot of space to run about in. This is going to be good for you.”
“Yes, Mom,” Mike said. “We agree with you. We’re looking forward to this new start and just going on a journey together as a family.”
A family sitting at a table | Source: Midjourney
The house itself was a fixer-upper, to put it mildly. There was an entire to-do list of things that needed to be done. The house needed a new kitchen, the wiring needed to be updated, and the bathrooms needed an overhaul.
We knew it would be a big project, but at the end of the day, Mike and I wanted this house to be the home our children grew up in.
“The yard is so big, honey,” Mike told me. “Can you imagine all the birthday parties and even having our kids getting married from here? I love it.”
We poured all our savings into renovating it, making it not just livable but a true home for our family. Our children deserved it.
An outdoor birthday party set up | Source: Midjourney
As things were falling into place, Mike, the tech enthusiast, even set up a state-of-the-art smart home system.
“At least it’s ours,” Mike said, smiling as he showed me how the new system worked. “It finally feels like home.”
A few months went by, and we were settled into our new home. The children adapted beautifully, and Mike and I got closer as a couple. We went on long walks together, and the kids went on picnics together all the time.
Our family had grown closer together.
A picnic set up | Source: Midjourney
Then, last month, my in-laws dropped a bombshell. They decided to sell their current house and buy a lakeside cabin. To fund this new venture, they needed our house back.
What? How? This had become our home.
We were absolutely stunned. They insisted that although they had gifted it to us, they still had a right to take it back. The sense of betrayal was overwhelming.
“They can’t do this,” Mike fumed, pacing our newly renovated kitchen. “We have a letter from them saying it was a gift!”
A shocked couple | Source: Midjourney
My husband and I couldn’t believe it. We had a written letter from them, clearly stating that the house was a gift. We decided to fight back, hiring a lawyer to help us navigate this sudden crisis.
We provided all the documents, receipts, and the gift letter. We were convinced that there had to be some legal ground we could stand on.
“I don’t know what else to do,” Mike said one morning when we were having our coffee together. “I don’t know how we’re supposed to find another place and uproot the kids again. This isn’t fair!”
A stack of paper | Source: Midjourney
Weeks passed as we waited for a resolution. But I was just getting more agitated as the days went on. Mike told me not to do anything until the lawyer got back to us. But I couldn’t wait.
I couldn’t sit back and do nothing while we waited for our home to be taken away from us. So, I spent hours looking at rentals available in the area. I just needed to have options available on hand.
I didn’t know what was coming. And I couldn’t believe that Mike’s parents would willingly put us in this situation.
A woman using a phone | Source: Unsplash
But then, the lawyer did eventually get back to us.
He walked up our driveway expressionless, which immediately made me think that there was no good news coming.
“I’m afraid there’s not much we can do,” he said. “The property was never legally transferred into your names. The documents show them as the legal owners. So, I’m sorry, but Mike’s parents are the owners.”
A man in a suit walking | Source: Midjourney
The news was devastating.
I felt my entire stomach drop.
Mike, furious and heartbroken, suggested we undo all the renovations out of spite.
“They used us,” he said bitterly. “We should take back everything we put into this place.”
But I couldn’t bear the thought. Despite everything, we couldn’t stoop to that level.
“We’re better than that,” I said. “We’ll find another place and make it ours.”
An expressionless woman | Source: Midjourney
So, we packed our belongings and moved into a tiny apartment closer to the city.
It was cramped, but it felt like a fresh start, free from the manipulation of my in-laws.
The kids adjusted surprisingly well, finding new friends and enjoying the proximity to their school and activities.
“I feel like we failed our children,” I told Mike when we were unpacking our kitchen items. “I just hate that they have to share a room again. And bunk beds? You know they hate this!”
“I know, my love,” Mike said. “But it’s just for now. The moment we can move to something better, we will. I promise you.”
A small apartment | Source: Midjourney
Just when we thought that the drama was over, my in-laws reached out to us again. They were struggling with the smart home system Mike had set up.
“We can’t figure out how to use the lights, let alone the heating!” Mike’s dad complained over the phone. “Can’t you come back and help us out here?”
The irony wasn’t lost on us.
An elderly man using a phone | Source: Midjourney
We had made that house livable and even comfortable, pouring our money and energy into it. Now, they were reaping the benefits of our hard work, but they were clueless about managing the systems we installed.
Despite their pleas, there was no way that we were going back.
“No,” Mike said firmly. “The house wasn’t right for us. We’re staying where we are.”
A man holding his phone | Source: Midjourney
The trust was shattered, and the house, with all its tech features, was a constant reminder of the betrayal. Living in the cramped apartment wasn’t easy, but we found solace in the fact that we were free from emotional manipulation.
“This isn’t going to be forever, Maria,” Mike said. “I promise you. I’ll fix this.”
A couple embracing | Source: Midjourney
The experience left us wary of gifts that come with strings attached. We learned that sometimes, what seems like a generous gesture can be a way for others to control your life.
As for my in-laws, they eventually figured out the smart home system, but the damage was done. Our relationship with them has changed irrevocably.
“Please, come over for dinner,” Mike’s mother said. “We miss you guys, and we miss the kids terribly.”
An older woman using a phone | Source: Midjourney
“I’m sorry, Eileen,” I said. “But we’re just so hurt. And you should have known better. You’re a mother; you know how important it is for kids to have stability. And you and Derek took that away from us.”
“Calm down, please, Maria,” she said.
“No, because I don’t think you understand the extent of our wounds. Mike is so disappointed in you both.”
Without another word, Eileen cut the call.
“Oh, well,” I said to myself as I started chopping vegetables for dinner. Mike and the kids would be home soon.
A woman in the kitchen | Source: Midjourney
What would you have done?
If you enjoyed this story, here’s another one for you |
I Accidentally Found Out My Friend’s Husband Was Cheating – I Couldn’t Help but Take My Revenge
Allison decides to hold onto her youthful side as she drives a taxi during her spare time. But one day, her friend’s husband is her passenger. As she takes the man to his destination, he asks for a detour, revealing a side of him she didn’t know. Next, Allison has to decide whether to be good at her job and protect her friend or help show her the truth.
Driving a taxi at 65 years old wasn’t part of my retirement plan, but it became my passion. I had been a writer for a women’s column for the better part of my career, and since retirement dawned, I only wrote a few articles per month.
A person using a typewriter | Source: Midjourney
“Just something to keep the old clogs working,” my editor, Elena, said when I told her that retirement was knocking on my door. “You don’t have to commit to it, Allison. It can be a freelance role, if that’s what you’d like. But just write for us every so often.”
I agreed, what else did I have to do with my time anyway?
But then, the open road, the hum of the engine, and the stories of my passengers kept me going.
“Mom, why?” my son, Darren, asked me. “Like really? Driving people around?”
A smiling man | Source: Midjourney
“You’ll understand the need to do something freeing when you’re older, son,” I told him. “Let me do this while I still can. And what’s better than enjoying what I do?”
Yesterday was one of those days that I’ll never forget because it reminded me how foul people can be.
The previous day, one of my regulars, Jane, called me. She was a lively 55-year-old woman, and over the years, we had become friends.
A smiling older woman | Source: Midjourney
“Hi, Allison,” she said on the phone. “I need a favor.”
“If it involves those croquettes with the peas that you’re trying to get me to eat, it’s a hard pass,” I chuckled. “What do you need?”
“Mike is leaving on a trip tomorrow, and he needs a ride to the airport. I’m going to be babysitting the grandbaby, so I don’t want to disturb her routine.”
People at an airport | Source: Midjourney
Read the full story here.
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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