Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Sofía Vergara Recalls Hiring a Dialect Coach to Get Rid of Her ‘Beautiful Accent’: ‘It Was a F—ing Waste’
Regarding the jobs she’s been offered, Vergara remarked, “It’s hard because this accent is beautiful, but it’s like, I cannot be a scientist, I cannot be an astronaut.”
Though actress Sofía Vergara has also been known for her beauty and melodious accent, she was initially resolved to get rid of the latter over fears her speech would limit the opportunities that would come her way.
The 51-year-old Griselda actor said, “I cannot take this accent away no matter what,” while talking about the parts she has been offered since her days on Modern Family. She also stated that she didn’t want to play her character “Gloria [Pritchett] again” in another comedy series.
“I tried when I first started my career,” she recounted during the drama actress round table hosted by The Hollywood Reporter. “I couldn’t believe Salma Hayek or Penélope Cruz didn’t change their accents—they would have had so many more opportunities—when I first went to Los Angeles. I’m going to carry it out.
Then, Vergara continued, “I wasted so much money and time with people teaching me, and it was a f—ing waste.”
The actress talked candidly about the challenges she had landing a serious part after playing Gloria, a Colombian bombshell and single mother, on the ABC sitcom for 11 years.
She said, “It was almost like playing myself.” “In my entire life, I never attended an acting class. It’s difficult for me to change my direction since, although my accent is lovely, I feel like I can’t be an astronaut or a scientist.
She did more than just hire a dialect coach as a preventative step to advance her career. Vergara said that she has never lied to “get a job,” but she did admit that she has “lied to my agents so they would take me when I moved to L.A.”
“I said I could sing and dance. Why not? She giggled, “I didn’t think they were going to send me out.” “After that, they sent me to a Broadway audition in Chicago.”
She was cast in the role of “I played Mama Morton in Chicago,” in spite of her first worries.
Vergara stunned viewers with her portrayal of Miami drug queenpin Griselda Blanco in Netflix’s Griselda, despite the fact that she may be best known for her comedic roles.
During an appearance on former costar Jesse Tyler Ferguson’s Dinner’s on Me podcast, the actress remarked on having “a lot of similarities” to the drug lord and how her own family’s experiences with sorrow informed how she handled the character.
Sadly, Vergara’s elder brother, who had been in the drug trade for a while, “was killed in Colombia in the ’90s.”
Thus, I believed I comprehended a good deal of those topics. I understood that business, I understood that woman, and so I felt it was a really interesting character,” she said, noting that she didn’t approach the role looking for “a character to prove that I can be a tragic actress.”
She continued, “I felt that it had to be someone that I kind of, like, knew who she was.”
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